Digital Products E-Commerce Website Build

Upwork Job: Shopify (Dawn) Store Optimization — Metafield-Driven PDP System + Psychology-Based CRO + Apply to Existing Products
Hi — I already have my Shopify store created and live in development. Dawn (Shopify OS 2.0) is installed, my policies are already written/added, and I’ve already added my product list and created the products inside Shopify.
I’m hiring a Shopify developer to turn what’s already set up into a conversion-ready, scalable store with a metafield-driven product page system and polished product pages across my existing catalog.
The core goal
I want an expandable product-page architecture where I can:
• add a new product
• fill in metafields
• assign the product template
…and the product page renders correctly without more developer work.
What I need you to do
1) Theme + UX polish (Dawn)
Dawn is already installed. I need you to:
• Polish global styling (typography, spacing, buttons, header/footer, announcement bar)
• Ensure mobile is clean and fast (no layout issues)
• Keep everything editable in the theme customizer (avoid hard-coded copy unless absolutely necessary)
Done when: the site feels cohesive, “real,” and stable on mobile + desktop.
2) Homepage (lean but conversion-focused)
Build a clean homepage using existing Dawn sections + light customization:
• Hero (I’ll provide image/video)
• 3 value props
• Best Sellers collection
• “How it Works” (3 steps)
• Reviews teaser / social proof section
• Shipping/returns clarity + guarantee note
• Email capture (Shopify Email or embed)
Done when: the homepage is persuasive, scannable, and easy for me to edit in the theme customizer.

3) Metafield-driven Product Page Template (most important)
Create one flexible product template driven by metafields (a second template only if truly necessary—e.g., Kit/Bundle vs Standard).
Metafields should power reusable PDP blocks like:
• Demo video (optional)
• What’s included (bullets)
• How it works steps
• Specs (simple key/value)
• Age guidance / “who it’s for”
• Sticky add-to-cart if Dawn supports it cleanly (or a lightweight equivalent)
Please don’t overbuild advanced PDP features in this phase (no comparison tables, no complex cross-sells beyond basic related products).
Done when: I can add a new product → fill metafields → assign template → PDP looks correct immediately.

4) Product pages for my existing products (apply + polish)
I already created the products in Shopify — I need the product pages built out using your template and consistent CRO formatting.
Scope here includes:
• Apply the product template to my existing products
• Populate the metafields for each product (using info already in the listing + what I provide)
• Ensure product-page layout is consistent across the catalog (spacing, block order, clarity)
• Basic product-page best practices:
o clean descriptions (scannable)
o “what’s included” clarity
o obvious CTA
o trust/reassurance microcopy where appropriate
Important: In your proposal, tell me how many existing products your bid covers and your per-product rate for additional products if needed.

5) Collections + navigation (light cleanup if needed)
If not already done, set up or refine scalable collections (rules-based where possible):
• All Products
• Kits
• Refills/Add-ons
• Bundles
• Best Sellers
• (Optional) Seasonal drops
Add basic filtering using Shopify Search & Discovery if appropriate.

6) Psychology-based conversion elements (I’ll provide an example store/page too)
I want CRO elements that are grounded in behavioral/consumer psychology—not gimmicks. Think:
• Social proof done cleanly (placement + phrasing matters)
• Risk reversal & reassurance (shipping, returns, guarantee clarity)
• Perceived checkout security and trust cues in the right places
• Persuasion principles applied ethically (clarity, authority cues, commitment/consistency, etc.)
• Reduce cognitive load: tighter layout, fewer decisions, better hierarchy
I will share an example store/page that matches the vibe I want. If helpful, you can use the references above as a shared framework (they’re the style of thinking I want applied).

7) Tracking (basic setup + proof)
Set up basic tracking via Shopify’s built-in integrations where possible:
• GA4
• Meta Pixel
• TikTok Pixel
Verify events fire through a test order:
• view_item, add_to_cart, begin_checkout, purchase
(and sign_up if email capture is present)
Done when: you provide proof (screenshots are fine) that events fire during a test order.

What I’m NOT asking for in this phase
Don’t include these unless you explicitly propose them as optional add-ons:
• Quiz / “Skill Paths” feature
• Custom search results page overhaul
• Post-purchase upsells
• Server-side tracking (Meta CAPI / TikTok Events API)
• Heavy custom apps or complex cross-sell systems

Handoff (make it easy for you)
I want the handoff extremely lightweight. Please provide only:
1. Theme backup (duplicate theme in Shopify)
2. A short bullet list:
o how to add a product + fill metafields
o which template to assign
o where to edit homepage sections
3. A metafield map (metafield name → what it controls)
No Loom/video required unless you prefer it.
What I will provide
• Brand direction (logo/colors)
• Homepage hero asset
• Product info needed to fill metafields (if anything is missing)
• Example store/page for CRO direction


When you apply, include
• Your plan for the metafield-driven PDP template
• How many existing products you’ll build out in your bid + your per-product rate after that
• 2–3 Shopify OS 2.0 examples (metafields/templates preferred)
• Your timeline and whether you prefer fixed price or hourly
If you paste your proposed PDP section order (block-by-block) and the CRO elements you’ll implement on home + PDP + cart, that’s a plus.