Digital Insurance Platform Revamp

Revamp of Midrash.co.ke into a Digital Insurance Purchase Platform
1. Background
Midrash Insurance & Risk Consultants (Midrash.co.ke) is transitioning from a traditional insurance brokerage model to a digital-first insurtech platform. The revamped site must allow seamless browsing, instant purchase, and digital policy issuance with a simple, powerful design.
The platform should emphasize clarity, speed, and trust, minimizing text-heavy pages while maximizing conversion through Buy Now and Get Quote call-to-actions.

NB: No need of purchase engine at this point but site should be API READY

2. Project Objectives
• Revamp the existing website into a digital insurance marketplace.
• Deliver a minimal, modern, mobile-first design.
• Enable customers to browse, compare, and purchase policies online.
• Ready to Integrate secure payment options (M-PESA, cards, bank).
• Ensure compliance with Kenya’s IRA and data protection standards.

3. Scope of Work
a) Website Revamp & UI/UX
• Redesign homepage with featured product cards (less detail, more powerful visuals).
• Implement dropdown navigation for business insurance.
• Create clean purchase funnels (3–4 steps max).
• Responsive, mobile-first design.
b) Core Products to Showcase (with “Buy Now” buttons)
1. Individual & Family Medical Insurance
2. Last Expense / Funeral Cover
3. Personal Accident Insurance
4. Motor Insurance
5. Business Protection (Dropdown with subpages):
o Cyber Insurance
o Professional Liability (E&O)
o Directors & Officers (D&O)
o Assets Insurance (Property, Fire, Theft)
c) E-commerce & Checkout
• Shopping cart & instant checkout.
• Guest checkout option.
• Multi-payment integration: M-PESA, card, bank transfer.
• Auto-generated digital policy/certificate upon purchase.
d) Trust & Support Features
• SSL/HTTPS security.
• Customer dashboard (order history, downloads, renewals).
• FAQ / Live chat / WhatsApp integration.
• Legal pages: Privacy, Terms, Licensing.
e) Admin Panel
• Ability to add/edit insurance products, pricing, FAQs.
• Analytics dashboard (Google Analytics, heatmaps).
• Reporting: sales, active policies, user data export.

4. Deliverables
• Revamped website (front-end + back-end).
• Integrated e-commerce functionality.
• Admin CMS with product management.
• Testing & deployment on secure hosting.
• Handover of source code, admin access, and training.

5. Timeline
• Proposal submission deadline: [Insert Date]
• Project start: [Insert Date]
• Go-live target: [Insert Date – e.g., 8–10 weeks from project start]

6. Vendor Requirements
Vendors should provide:
• Company profile and relevant portfolio (insurance/fintech/e-commerce projects preferred).
• Proposed technical stack and CMS (e.g., WordPress + WooCommerce, Shopify, or custom).
• Project plan with milestones.
• Post-launch support & maintenance options.

7. Quotation Format
Please provide:
• Development cost (broken down by design, development, integrations, testing, training).
• Hosting & ongoing maintenance costs.
• Licensing fees (if any).
• Payment schedule tied to deliverables.

8. Evaluation Criteria
Quotations will be evaluated based on:
• Relevant experience in insurtech/fintech platforms.
• Quality of design & UX approach.
• Cost competitiveness.
• Timeline feasibility.
• Post-launch support.