WordPress Redesign for Conversion Boost
Budget: $30 – $250 USD
Our current WordPress site attracts steady traffic, yet the percentage of visitors who convert into leads or customers is far lower than it should be. I need the entire visual and structural experience re-imagined with one clear priority: driving more conversions.
Website address shellstoreil.com
Key focus
• Every design decision should guide visitors toward stronger call-to-action buttons, streamlined forms, and a friction-free checkout.
• The mobile experience must feel as polished as desktop, with layouts, touch targets, and loading behavior optimized specifically for phones and tablets.
What I expect to receive
• High-fidelity mock-ups for the new pages (home, key landing pages, checkout) showing improved CTA placement and hierarchy.
• A fully built, mobile-responsive WordPress theme or child theme implemented on a staging site, incorporating the approved designs.
• Refactored forms and lead-capture modules that integrate with our existing mailing platform (details provided after award).
• A simplified, faster checkout flow—fewer steps, clearer progress indicators, and trust cues in the right spots.
• Final hand-off that includes a short Loom walkthrough, style guide, and any custom code neatly documented.
Acceptance criteria
• GTmetrix mobile score of B or better.
• All core templates pass Google Mobile-Friendly Test.
• CTAs, forms, and checkout each track distinct events in Google Analytics so we can measure uplift immediately.
The build must stay within standard WordPress best practices—clean, update-safe code, no hard-coded URLs, and only well-supported plugins. If tools like Elementor, Gutenberg blocks, or lightweight performance plugins help achieve the goals faster, feel free to propose them along with your rationale.
Show examples of other WordPress conversions you’ve improved, outline your proposed timeline, and let’s lift this site’s performance together.
Website address shellstoreil.com
Key focus
• Every design decision should guide visitors toward stronger call-to-action buttons, streamlined forms, and a friction-free checkout.
• The mobile experience must feel as polished as desktop, with layouts, touch targets, and loading behavior optimized specifically for phones and tablets.
What I expect to receive
• High-fidelity mock-ups for the new pages (home, key landing pages, checkout) showing improved CTA placement and hierarchy.
• A fully built, mobile-responsive WordPress theme or child theme implemented on a staging site, incorporating the approved designs.
• Refactored forms and lead-capture modules that integrate with our existing mailing platform (details provided after award).
• A simplified, faster checkout flow—fewer steps, clearer progress indicators, and trust cues in the right spots.
• Final hand-off that includes a short Loom walkthrough, style guide, and any custom code neatly documented.
Acceptance criteria
• GTmetrix mobile score of B or better.
• All core templates pass Google Mobile-Friendly Test.
• CTAs, forms, and checkout each track distinct events in Google Analytics so we can measure uplift immediately.
The build must stay within standard WordPress best practices—clean, update-safe code, no hard-coded URLs, and only well-supported plugins. If tools like Elementor, Gutenberg blocks, or lightweight performance plugins help achieve the goals faster, feel free to propose them along with your rationale.
Show examples of other WordPress conversions you’ve improved, outline your proposed timeline, and let’s lift this site’s performance together.