WordPress Performance Optimization + SEO & AEO/GEO (AI Discoverability) + Ongoing reports

Overview

We are looking for a WordPress performance & technical SEO specialist to fix website performance issues, build a strong SEO foundation, and optimize our site for AI discoverability (ChatGPT, Gemini, Perplexity) through AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

Clear reporting and measurable progress are mandatory for this project.

Primary Goals

Improve Core Web Vitals (LCP, INP, CLS)

Increase page speed (mobile & desktop)

Improve keyword visibility and search performance

Improve AI discoverability and answerability

Track and report all improvements transparently

Scope of Work
1) WordPress Performance Audit

Lighthouse & Core Web Vitals audit

Identify performance bottlenecks (themes, plugins, scripts, media, hosting)

Baseline performance report (before changes)

2) Performance Optimization (Implementation)

Optimize WordPress theme, plugins, and assets

Configure caching (plugin + server/CDN where applicable)

Image optimization (WebP/AVIF, lazy loading)

JS/CSS minification & deferral

Font optimization

Database cleanup

Post-optimization performance report (before vs after)

3) SEO Foundation & Keyword Optimization

Keyword research & page-level keyword mapping

On-page SEO optimization:

Titles & meta descriptions

Heading structure

Internal linking

Image alt text

Technical SEO fixes:

Sitemap & robots.txt

Canonicals & indexation

Redirects & 404 cleanup

SEO baseline report + post-optimization report

4) AEO / GEO (AI Discoverability)

Optimize content for answer engines:

FAQ & Q&A sections

Concise summaries & definitions

Entity clarity (brand, services, locations, topics)

Implement relevant Schema markup:

Organization

Website

FAQ / Article

Service / Product (as applicable)

Improve E-E-A-T signals

AEO/GEO optimization report:

What was implemented

Which pages were optimized

How AI discoverability is being improved

Recommendations for future AI-optimized content

5) Reporting & Tracking (Required)

The freelancer must provide structured reports, including:

Performance Reporting

Core Web Vitals (LCP, INP, CLS)

PageSpeed / Lighthouse scores

Load time comparisons (before vs after)

SEO Reporting

Keyword rankings (tracked keywords)

Indexation & crawl status

On-page SEO checklist completion

Search Console insights

AEO / GEO Reporting

Pages optimized for answer engines

Schema implementation summary

FAQ / Q&A coverage

Entity and content structure improvements

Qualitative assessment of AI readiness

Reporting cadence:

Initial baseline report

Post-implementation report

monthly follow-up report

6) Handoff

Summary of all changes made

Access to reports/dashboards

Clear next-step recommendations

WordPress Environment

CMS: WordPress

SEO Plugin: Yoast

Analytics & GSC access: available

Hosting/CDN: [to be shared]

Ideal Freelancer

Proven WordPress performance optimization experience

Strong technical SEO background

Experience with Schema & structured data

Familiar with AEO/GEO concepts

Data-driven and transparent reporting

To Apply, Please Include

Examples of WordPress performance + SEO work

Sample reports you’ve delivered to clients

Tools you use (Lighthouse, GSC, Screaming Frog, Ahrefs, etc.)

Your approach to AEO/GEO reporting

Timeline & pricing

Budget

Open to proposals. Prefer fixed-price milestones.