Wellbeing Brand Digital Revamp

I already have a site and an active Instagram feed, but the experience still feels unfinished. What I need now is a creative partner who can tighten the website’s functionality and elevate every touch-point so that visitors move smoothly from discovery to purchase and then enjoy effortless order tracking.

Website
• Take my current clean, minimal look and finish it with premium polish.
• Strengthen functionality: add full e-commerce capability, refine product presentation and descriptions, integrate a reliable payment gateway, and build a straightforward order-tracking section that customers can access without friction.
• Ensure the new pages stay fast, responsive, and easy to update on my end once we go live.

Instagram & Content
I’ll supply raw photos and short clips; you turn them into cohesive, on-brand posts—think subtle motion, calming colour palettes, and copy that feels warm and intentional. Each piece should link naturally back to the updated product pages to encourage conversion.

Copywriting
Every headline, button, caption, and micro-interaction must sound human, encouraging, and absolutely aligned with a modern wellbeing voice. Brevity is important; I prefer meaningful phrases over paragraph-length explanations.

Sales Optimisation
Beyond design, I’m looking for a strategic eye: product hierarchy, upsell points, and any quick wins that help visitors decide faster and check out more confidently.

Deliverables
1. Fully updated website with the new e-commerce flow live and tested.
2. A starter pack of Instagram-ready assets (images, reels, and matching captions).
3. A concise style sheet covering tone of voice, colour values, and typography choices so I can keep everything consistent.

Timeline is flexible but I’m motivated to launch soon, so please include an estimated schedule and any past work that shows similar aesthetic and technical range when you reply.