Website Re-launch & re-focus

Website redesign 2026

Willing to vary these specifications if a strong case is made!
To go live no later than 2 January 2026

Purpose:
Leveraging book publication (January 2026) and PR campaign, drive customers to:
1. Enrol in training courses
2. Buy the book
3. Engage consultancy.

Principles
The website is to be
• Professional
• Uncluttered/minimalist
• Clear and simple
• Reflect responsive design
• SSL compliant
The website is to
• Make use of the existing logo
• Include embedded SEO optimisation
• Appeal to people in a hurry
• Require minimal management – skills and time

Content
All content will be drafted by the owner. Future content will be updated by owner, who has rudimentary website management skills.

Landing page
• Link to training information and enrolments
• Link to consulting information and inquiry
• Buy the book – link to purchase page & book information
• Blog – rolling feed from the blog

Training page
• Information about content
• Information about schedule
• Link to enrolments
• Link to inquiries
• Link to credentials and contact
• Minor links – back to landing page

Consulting page
• Information about offerings
• Link to inquiries
• Link to credentials and contact
• Minor links – back to landing page

Book page
• Information about content
• Link to purchase
• Link to credentials and contact
• Minor links – back to landing page

Blog and media page
• Longer blog feed
• Feed from X, Facebook, Bluesky, Threads, LinkedIn, and/or Instagram … maybe
• Link to credentials and contact
• Link to media
• Minor links – back to landing page

Credentials and contact page
• Credentials
• Contact information
• Link to enrolments
• Link to inquiries
• Link to credentials and contact
• Minor links – back to landing page

Content tech requirements
• Can be built in WordPress (where blog is currently hosted) but doesn’t have to be
• Willing to receive recommendations at this point
• Will require software for training enrolments – owner yet to choose but looking at Calendly + Stripe or Acuity
• Will require software for book sales – owner yet to choose, publisher making recommendations

Clarifications:

English language; Australian market; no specific inspirational website or design features/themes other than the above; professional services business; blog currently exists on WordPress so won't be curated & ditto for any social media feeds; content can be available in one week if required, but will be written for brevity and web suitability (3 December)

Design is for training enrolment only & at present no training content will be provided online; deposit or full payment will be required at time of enrolment; current website is ethicalconsulting.com; I will not respond to those who are messaging me via WhatsApp, text, or email - via this site only (3 December #2)