Website Usability & SEO Tune-Up

My site already works, but it needs a polish. I want a concise round of updates that makes the pages easier to read, streamlines navigation, and gives the whole experience a more professional feel while also tightening up on-page SEO.

Here’s what I need in this pass:

• Refresh the content layout so text is scannable and headings, spacing, and typography improve overall readability.
• Replace my current menu with a simplified structure that helps visitors reach key sections in fewer clicks.
• Add small interactive touches (e.g., subtle hover effects, clear call-to-action buttons, or a lightweight FAQ accordion) to make the site feel more engaging without slowing it down.
• Run a basic SEO health check—meta tags, alt text, internal linking, and page titles—and implement quick wins that raise search visibility.
• Deliver a short report summarising changes, the reasoning behind them, and any next-step recommendations.

The site is built on a standard CMS with access to theme files and plugins, so you should be comfortable editing templates and stylesheets. Clean, well-commented code and minimal additional plugins are important to me.