Website Speed and UX Enhancement

I need a comprehensive optimization of my website to improve performance and user experience.

Technical & Performance Optimization
- Improve Page Load Speed
- Compress images and use next-gen formats (e.g. WebP)
- Minify CSS, JavaScript, and HTML files
- Implement lazy loading for images and videos

- Mobile Optimization
- Ensure full mobile responsiveness across all devices
- Use mobile-friendly layouts and larger tap targets

UI/UX Enhancements
- Hero Section Improvements
- Add a clear headline, value proposition, and strong call-to-action (CTA)

- Navigation
- Simplify navigation menu; consider sticky header for better access

Conversion & Engagement Improvements
- Clear Call-to-Actions (CTAs)
- Make CTAs like “Book a Demo”, “Get Started”, or “Contact Us” prominent and consistent

Ideal Skills & Experience
- Proven experience in website optimization
- Strong knowledge of front-end technologies (HTML, CSS, JavaScript)
- Familiarity with mobile responsiveness and UI/UX best practices
- Ability to deliver within budget and timeline

Please provide examples of similar work done and your approach to this project.