Website, Social Media Manager & Email Marketing Specialist

Web Designer, Email Marketing & Social Media Manager for Hospitality Recruitment Firm
About Us
I run a boutique hospitality recruitment firm (I am the sole recruiter and employee of my own company) specializing in placing senior management professionals (General Managers, Food & Beverage Directors, Executive Chefs) with premium hotels, resorts, and restaurant groups all through North America and the Caribbean. I pride myself on building lasting relationships with both clients and candidates in this dynamic industry.
What I’m Looking For
I need a talented freelancer who can wear three hats: web designer, email marketing expert and social media manager. You'll help establish a strong digital presence that reflects my tenured expertise and attract both high-caliber candidates and hospitality clients.
Key Responsibilities
Web Design & Development
• Design and build a professional, mobile-responsive website that showcases my services
• Create an intuitive user experience for both job seekers and employers
• Develop pages for: services, about us, easy to edit job postings, client testimonials, contact
• Integrate basic SEO best practices
• Ensure fast loading times and professional aesthetics
• Set up basic analytics and contact forms
• Experience using WordPress is critical
Social Media Management
• Develop and execute social media strategy across LinkedIn, Instagram, and potentially X
• Create engaging content that positions me as a hospitality industry expert, focused in talent recruiting
• Share industry insights, job market trends, and success stories
• Strategize LinkedIn company page and help optimize personal LinkedIn presence
• Schedule posts and engage with followers professionally
• Track performance metrics and adjust strategy accordingly
Email Marketing Manager
• Platform setup and management
• Email sequence development for both candidates and clients
• Newsletter creation and automation
• List segmentation and compliance
• Experience on ZOHO Campaigns would be very helpful
What We Need From You-
Technical Skills
• Proven web design experience (WordPress, Squarespace, or similar platforms)
• Strong graphic design abilities
• Understanding of SEO fundamentals
• Social media management experience, especially LinkedIn for B2B
• Basic knowledge of analytics tools
Communication & Industry Fit
• Exceptional English writing skills - this is non-negotiable
• Excellent English speaking skills - this is non-negotiable. If I can’t easily communicate with you, or understand you then it will not be an efficient relationship
• Understanding of professional services marketing
• Ability to write in a sophisticated, industry-appropriate tone
• Experience with B2B marketing preferred
• Hospitality industry knowledge is a plus but not required
Project Scope & Timeline
• Phase 1: Website design and development (2-4 weeks)
• Phase 2: Social media strategy development and initial content creation (2-3 weeks post website)
• Phase 3: Email marketing assessment, and ongoing game plan (3-4 weeks)
• Ongoing: Social media management and website maintenance (5-10 hours/month)
• Ongoing: Email marketing…nothing fancy, but generate a compelling program combining content and monthly job updates
•
Budget
• Initial website build: $TBD
• Ongoing monthly retainer: $TBD
• Open to discussing alternative pricing structures
How to Apply
Please include:
1. Portfolio examples - especially websites for service-based businesses
2. Writing samples - social media posts or website copy you've created
3. Brief proposal - how you'd approach our website and social media strategy
4. Timeline and pricing - be specific about deliverables and costs
5. References - at least 2 recent clients we can contact
Questions for You
• What's your experience with professional services marketing?
• How do you approach social media for B2B companies?
• What platform do you recommend for our website and why?
• How do you measure success for social media campaigns?
Next Steps
We'll review applications and conduct video interviews with top candidates. We're looking to start immediately with the right person.
This is a great opportunity to work with a growing business in an exciting industry. If you're detail-oriented, creative, and understand how to market professional services, we'd love to hear from you.