Website Revamp & SEO Boost

My current site feels clunky—especially the homepage—so I’m looking for a full-scope refresh that makes the visitor journey effortless and, at the same time, lifts my search visibility and sales.

Homepage & Navigation
The homepage is where people get stuck. I need a clearer layout, simpler navigation paths, and updated visual design. Think streamlined menus, intuitive calls-to-action, and modern, responsive styling built with clean HTML/CSS and lightweight JavaScript (or the equivalent in WordPress/Shopify if you prefer). When users land, they should instantly understand where to click next.

Online Booking Link
An always-visible “Book Online” link or button must be added and tested across desktop and mobile. It should hook into my existing booking system via embed or API so that customers can reserve a slot without extra steps.

SEO Growth Push
I want tangible traffic gains, so please include:
• Keyword optimisation: research, on-page placement, meta tags
• Content creation suggestions or drafts that align with those terms
• Ethical backlink building from authority sites

Use the usual toolset—Google Analytics, Search Console, SEMrush/Ahrefs reports—so we can track ranking and conversion lifts.

Deliverables
1. Redesigned, fully responsive homepage signed off in staging and pushed live.
2. Seamless online booking link integrated site-wide.
3. SEO implementation pack: keyword map, updated content or recommendations, initial backlink list, and before-and-after performance snapshot.

I’ll provide brand assets, current site access, and baseline analytics. Let me know your approach, timeline, and any previous examples that prove you can turn a clunky homepage into a sales engine.