Website Revamp For Lead Generation

I want to re-shape our existing company site so every visitor is naturally guided toward one clear call-to-action: Request a quote.

Scope
• Conduct a full review of the current site and pinpoint the friction that keeps prospects from asking for pricing.
• Redesign—or at least significantly re-work—the homepage, key product/service sections, and the contact funnel so the “Request a quote” path is obvious, persuasive, and easy on both desktop and mobile.
• Refine copy, visuals, and on-page SEO where it will directly support lead generation.
• Integrate any form, CRM, or analytics tweaks needed to capture, tag, and track incoming quote requests.

Deliverables
1. Wireframes or mock-ups for the reworked pages.
2. Responsive front-end implementation (HTML/CSS/JS or the framework you recommend).
3. Updated quote-request form tied into our existing CRM or a lightweight alternative.
4. Handover package with implementation notes and any custom code.

Helpful to know
Past work that shows similar lead-driven redesigns will help me choose quickly. If you are proficient with modern builders like Elementor, Webflow, or a straight WordPress-theme overhaul, mention that as well; I’m flexible on tooling as long as performance and SEO stay solid.

I aim to move fast once the right freelancer is on board, so please include links to relevant projects and a brief outline of how you would tackle the review and redesign phases.