Website Redesign for WishartPoint.com

My site, www.wishartpoint.com, needs a full design overhaul. The current look feels dated and I want a cleaner, more engaging experience that guides visitors smoothly through the content.

Key areas for the refresh
• Layout and structure – I’m looking for a more intuitive page hierarchy, better use of white space, and clearer calls-to-action.
• Colors and fonts – A fresh, modern palette and typography set that improves readability while giving the brand a distinct personality.

I don’t have reference sites in mind, so I’ll rely on your creative direction. I’ll share a summary of my brand values, target audience, and any must-keep assets; from there I’d like you to propose two or three visual concepts (wireframes or Figma/Adobe XD mock-ups are fine). Once we agree on a direction, you’ll translate it into responsive page templates and the corresponding style guide (hex codes, font stack, spacing rules, etc.).

Deliverables
1. Initial concept mock-ups (desktop & mobile)
2. Final approved design files + style guide
3. Implementation-ready assets (optimised images, CSS guidelines or theme files, depending on the platform we decide to use)

Acceptance criteria
• Consistent visual language across all pages
• Fully responsive layouts that pass Google’s mobile-friendly test
• Clean, well-organised files ready for my developer (or for you to implement in a follow-up project)

If you have questions about the site structure, hosting environment, or technical constraints, let me know early so I can provide access details. Looking forward to seeing how you can elevate Wishart Point’s look and feel.