Website Redesign & E-commerce Upgrade

I’m overhauling my existing website and the priority this time is new functionality—specifically, a fully integrated e-commerce module. The current site already has a solid visitor base, but it needs a fresher feel and a friction-free way for customers to browse, add to cart, and check out.

Here’s what I’d like delivered:
• A modern, responsive redesign that preserves brand colors and content structure.
• End-to-end e-commerce setup: product catalog, secure cart, payment gateway, order emails, and basic inventory management.
• Smooth migration of existing pages and SEO-friendly redirects so rankings aren’t lost.
• Admin dashboard tweaks so my non-technical team can manage products and view sales reports with ease.
• A short handover guide or video walkthrough once everything is live.

Tech stack is flexible—WordPress + WooCommerce, Shopify, or another mainstream solution—so long as it meets the goals above and can scale later for promotions and discount codes.

When you respond, focus on your relevant experience: show me sites where you added e-commerce functionality or carried out comparable redesigns, and mention any performance or conversion wins you achieved. I’m ready to start as soon as I find the right fit and will provide staging-server access, brand assets, and product data right away.