Website Rebrand & UX Refresh

Our company site is ready for a full visual overhaul that aligns with our new brand direction. The job centres on updating every customer-facing element—logo placement, colour palette, typography choices, and on-page imagery—so the site instantly communicates the refreshed identity.

While the visual language changes, I also want the browsing experience tightened up. Streamlined navigation, snappier loading times, and flawless mobile responsiveness are must-haves. The finished build should feel lighter, faster, and clearer on any screen size.

Here is how I picture the collaboration progressing:

• Brand assets first: refine the logo variations, define the core colour set, approve headline/body fonts, and agree on a consistent imagery style.
• High-fidelity mock-ups: desktop and mobile screens in Figma or Adobe XD that weave the new brand elements into key pages.
• Development & optimisation: convert approved designs into a live site (WordPress, React, or straight HTML/CSS/JS—whichever fits best), implement smart caching/CDN, condense code for speed, and test across major browsers and devices.
• Launch package: hand-off of all design source files, updated style guide, and performance reports showing page-load improvements.

Acceptance criteria
– Visuals match the approved brand guide exactly.
– Main pages load under 2 s on 4G according to Google PageSpeed.
– Navigation works intuitively on desktop, tablet, and phone without extra taps or scrolls.

Share any relevant portfolio links that highlight branding-led redesigns, and note the tech stack you prefer so we can lock timelines quickly.