Website Designer Expert (Conversion-Focused, SEO-Driven)

About Us:
We are a fast-growing small dropshipping business in the personal healthcare niche, currently focused on one core product. We're looking to bring on an experienced Website Designer Expert who can completely revamp and own our website, with a sharp eye on design, conversion, and SEO.

Role Overview:
We’re hiring a full-stack website designer with deep experience in eCommerce (Shopify preferred) to take our current website and transform it into a high-converting, SEO-optimized, single-product powerhouse. Beyond the initial overhaul, this will be a long-term role, where you'll take charge of weekly A/B testing, continuous optimization, and technical upkeep.

Key Responsibilities:
1. Website Revamp (Phase 1)
- Completely redesign and rebuild the website to focus on a single hero product.
- Build a clear conversion funnel from homepage to checkout using CRO principles.
- Craft a user-friendly and mobile-optimized experience.
- Redesign all website sections (homepage, PDP, checkout, FAQs, About, etc.) to align with our brand tone and niche.
- Implement SEO best practices (site speed, keyword-rich structure, metadata, etc.).

2. Design & Creative Work
- Create all visual assets, including:
- Banner graphics
- Homepage visuals
- Lifestyle images
- Icons and UI elements
- Ensure consistency in branding, layout, and color usage.

3. Ongoing Optimization (Phase 2+)
- Conduct weekly A/B testing on key pages (homepage, product page, cart).
- Continuously iterate to improve add-to-cart rate, bounce rate, and checkout experience.
- Monitor and report on performance metrics via tools like Google Analytics, Hotjar, and Shopify analytics.

4. Technical Oversight
- Troubleshoot and resolve any website issues (bugs, speed, mobile responsiveness, etc.).
- Maintain domain security and protect the website against threats (SSL, security plugins, etc.).
- Ensure all third-party integrations (e.g., Klaviyo, analytics, payment gateways) run smoothly.

Required Skills & Experience:
- Proven experience in Shopify website design and development.
- Portfolio of conversion-focused eCommerce websites, ideally in health or wellness niches.
- Proficiency in:
- HTML, CSS, JavaScript (for light coding needs)
- Shopify Liquid (preferred)
- Adobe Creative Suite / Figma / Canva for graphics
- Strong understanding of SEO fundamentals for on-site optimization.
- A/B testing platforms (Google Optimize, Convert, etc.)
- CRO mindset - always testing and tweaking for performance.

Bonus Skills:
- Experience with personal healthcare or single-product brands.
- Understanding of UX writing or microcopy.
- Familiarity with Klaviyo, GA4, Hotjar, or similar tools.

What We Offer
- Long-term collaboration with a growing brand
- Flexible working hours
- Opportunity to own the full user experience and shape the visual identity
- Performance bonuses based on conversion rate growth
- Creative freedom to innovate and experiment

To Apply
Please include:
- A brief introduction and why you're a good fit for this role.
- Portfolio examples of eCommerce sites you’ve designed.
- Your approach to optimizing conversion rates through design.
- Your availability and desired hourly or project-based rate.