Web Designer Needed: Landing Page + Mobile + Style Guide for ESL Course
Budget: $750 – $1,500 USD
Overview
I need a conversion-focused landing page and style guide for my project, a gamified Business English simulation.
Deliverables should include:
A style guide (colors, fonts, buttons, icons, backgrounds).
A refined landing page design based on my mockup.
A clean mobile version (not just a resized desktop).
A checkout page with Stripe integration for international payments.
Main goal: Convert visitors into paying students.
Audience: ESL learners → design must be clear, simple, and easy to follow.
Desired emotions:
Excitement → “This looks fun and different.”
Confidence → “This will help my career skills.”
Trust → “This is legitimate and worth paying for.”
Aspiration → “I can picture myself leveling up in English and business.”
I already created a mockup with the general flow, but it may be too busy. I need your expertise to simplify and polish it into something professional, modern, and student-friendly
Scope of Work
Style Guide Creation
Define colors, fonts, button styles, icons, and background direction.
Provide 2–3 options before finalizing.
Landing Page Design (8 sections)
Refine my existing mockup into a clear, professional layout.
Keep focus on student sign-ups as the conversion goal.
Mobile Version
Create a clean, user-friendly mobile layout.
Ensure it feels natural for ESL users (not just a shrunk desktop).
Checkout Page
Stripe integrated for international payments.
Conversion Elements
Strong, standout call-to-action buttons.
Polished benefits section with icons/cards.
Approach
No heavy custom coding required.
Semi-templated, modern design is fine (familiar = better for ESL learners).
Simplify my current mockup into something polished, motivating, and student-friendly.
I need a conversion-focused landing page and style guide for my project, a gamified Business English simulation.
Deliverables should include:
A style guide (colors, fonts, buttons, icons, backgrounds).
A refined landing page design based on my mockup.
A clean mobile version (not just a resized desktop).
A checkout page with Stripe integration for international payments.
Main goal: Convert visitors into paying students.
Audience: ESL learners → design must be clear, simple, and easy to follow.
Desired emotions:
Excitement → “This looks fun and different.”
Confidence → “This will help my career skills.”
Trust → “This is legitimate and worth paying for.”
Aspiration → “I can picture myself leveling up in English and business.”
I already created a mockup with the general flow, but it may be too busy. I need your expertise to simplify and polish it into something professional, modern, and student-friendly
Scope of Work
Style Guide Creation
Define colors, fonts, button styles, icons, and background direction.
Provide 2–3 options before finalizing.
Landing Page Design (8 sections)
Refine my existing mockup into a clear, professional layout.
Keep focus on student sign-ups as the conversion goal.
Mobile Version
Create a clean, user-friendly mobile layout.
Ensure it feels natural for ESL users (not just a shrunk desktop).
Checkout Page
Stripe integrated for international payments.
Conversion Elements
Strong, standout call-to-action buttons.
Polished benefits section with icons/cards.
Approach
No heavy custom coding required.
Semi-templated, modern design is fine (familiar = better for ESL learners).
Simplify my current mockup into something polished, motivating, and student-friendly.