Web Design for Charity Shirt + Car Giveaway

Website Design Brief for Car Giveaway + Charity Shirt Business

Brand Name: (Your Brand Name)
Business Type: Merchandise + Charity Giveaway

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1. Purpose of the Website
• Sell shirts that are donated to charity
• Run a car giveaway with live tracking of entries
• Build trust and excitement around the charity and giveaway
• Encourage social sharing to increase viral reach

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2. Key Features
1. User Accounts / Login
• Customers can create an account
• Track their purchases and giveaway entries
• Update contact info for winner notification
2. Live Giveaway Tracker
• Visual progress bar showing entries toward car giveaway
• Countdown timer to giveaway end
• Optional: show recent “donation activity” feed (e.g., “John from Toronto just bought a shirt!”)
3. Merch Store
• List shirts/hoodies for sale
• Clear donation message:
“Buy a shirt → we donate it to a homeless shelter + you get entries into the giveaway”
• Bundle options: 1 shirt, 3 shirts, 5 shirts
4. Charity Proof Section
• Photos/videos of donated shirts
• Impact numbers: “500 shirts donated so far”
• Link to charity partner pages (with permission)
5. Giveaway Rules Page
• Free entry instructions
• Terms & Conditions
• Skill-testing question explanation
6. Marketing / Conversion Tools
• Newsletter signup
• Social share buttons
• Testimonials or social proof

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3. Design Requirements
• Clean, modern, visually appealing
• Mobile-first responsive design
• Emotionally engaging visuals: cars + charity impact
• Easy navigation
• Strong call-to-action buttons: “Buy Shirt”, “Enter Giveaway”
• High-quality images of cars and merchandise

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4. Optional Features / Enhancements
• Animation of progress bar and donation tracker
• Small “social proof” pop-ups showing random recent purchases
• Integration with TikTok / Instagram feeds
• Email automation for purchase confirmation and giveaway entry

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5. Visual Style / Inspiration
• Bright, trust-building colors
• Premium feel for the car giveaway
• Emotional storytelling for charity impact
• Examples: charity + giveaway websites you like

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Summary to Give Designer

I need a website for a charity shirt campaign and car giveaway. It should combine an online store, live giveaway tracker, charity proof, and marketing tools. It must be mobile-friendly, visually clean, trust-building, and emotionally engaging. Customers should feel urgency and excitement while understanding their shirt purchase goes to charity.