Upscale Website Rebuild & SEO Optimization

need a complete rebuild of an existing website: https://parramattasmashrepairs.com.au/

This is NOT a simple copy-paste job.

The goal is to:

* Replicate the structure, page flow, and intent
* Completely rewrite all content with unique, high-converting copy
* Upgrade the design to a premium, modern standard
* Ensure every page is SEO-optimised properly

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Scope of Work:

1. Website Mapping & Planning (MANDATORY FIRST STEP)

Before starting, you must:

* Audit the reference site
* List ALL pages that will be recreated (minimum expected)
* Suggest improvements to structure if needed

Expected pages include (but not limited to):

* Home
* About
* Services (individual service pages)
* Insurance Claims
* Not At Fault Claims
* Gallery
* Contact
* Location pages (if relevant)
* Any SEO landing pages

You must confirm this structure before proceeding.

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2. Design Requirements

* Completely custom design (no generic templates)
* Clean, premium, high-end automotive feel
* Similar standard to luxury brands (Mercedes-level presentation)
* Mobile-first responsive design
* Fast load speeds

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3. Copywriting (CRITICAL)

* 100% original content (no duplication)
* Written for:
* Conversions (calls + enquiries)
* SEO ranking
* Tone:
* Professional
* Trust-driven
* Authoritative (insurance-approved positioning)
* Avoid overpromising or making legally risky guarantees

Each page must include:

* Proper headings (H1, H2, H3)
* Keyword placement (natural, not spammy)
* Clear CTAs

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4. SEO Requirements (NON-NEGOTIABLE)

Each page must be:

* Fully optimised for SEO
* Targeting relevant keywords (e.g. smash repairs, panel beating, not at fault claims, etc.)

Include:

* Meta titles & descriptions
* Schema markup (where applicable)
* Internal linking structure
* Image optimisation (alt tags)
* URL structure optimisation

Local SEO focus:

* Thornleigh
* North Shore
* Sydney

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5. Performance & Technical

* Built on a platform I can easily edit (Webflow, WordPress, or similar)
* Fast loading (Core Web Vitals optimised)
* Clean backend structure
* Google Analytics + Search Console ready

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6. Deliverables

* Fully functional website
* Editable CMS
* All pages completed + formatted
* SEO implemented on every page
* Handover + basic walkthrough

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What I Expect From You:

* You MUST show previous websites (preferably automotive or service-based)
* Strong understanding of SEO + conversion design
* Ability to think strategically, not just “build pages”

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Important Notes:

* Do NOT copy content from the reference site
* This must be legally safe and unique