Transform Website for Conversions
Budget: $1,500 – $3,000 AUD
I need the website at https://www.astutecamphill.com.au/ taken from “good enough” to “can’t-miss” for both desktop and mobile visitors. Right now the design sits on Wix, but I’m open to a clean rebuild in WordPress if that will deliver a noticeably better user experience, a sharper visual impact and, most importantly, more enquiries and bookings.
Here’s what matters first:
• Complete freedom to change the current layout, structure and styling. Nothing is sacred if it improves flow, clarity and trust.
• A polished, contemporary look that reflects our mortgage broking brand and guides parents smoothly to the contact form or phone call. Colourwise and branding wise Astute Financial already has this so looking to stick with this but open to any changes.
• On-page foundations for higher ranking on local keywords (metadata, schema, internal linking, location signals) so future SEO, AEO and GEO work scales easily.
I don’t have firm design references yet, so I’ll rely on you to suggest inspiration sites and explain why their UX, colour palette or conversion paths work. Once we align on a direction, I’ll supply photography, copy changes and any brand assets you need. Keeping similar style to current website.
If this first phase lifts conversions as expected, I’d like to continue with ongoing optimisation for Google local search and emerging AI answer engines—think content tweaks, GMB refinement and schema updates. Our plan is to run facebook and google ads in next 3 months but want to optimise website first.
Please outline:
• Your preferred platform (enhanced current Wix vs. new WordPress) and why.
• Key milestones to reach a live, fully tested site.
• The performance or conversion metrics you’ll track to prove success.
Here’s what matters first:
• Complete freedom to change the current layout, structure and styling. Nothing is sacred if it improves flow, clarity and trust.
• A polished, contemporary look that reflects our mortgage broking brand and guides parents smoothly to the contact form or phone call. Colourwise and branding wise Astute Financial already has this so looking to stick with this but open to any changes.
• On-page foundations for higher ranking on local keywords (metadata, schema, internal linking, location signals) so future SEO, AEO and GEO work scales easily.
I don’t have firm design references yet, so I’ll rely on you to suggest inspiration sites and explain why their UX, colour palette or conversion paths work. Once we align on a direction, I’ll supply photography, copy changes and any brand assets you need. Keeping similar style to current website.
If this first phase lifts conversions as expected, I’d like to continue with ongoing optimisation for Google local search and emerging AI answer engines—think content tweaks, GMB refinement and schema updates. Our plan is to run facebook and google ads in next 3 months but want to optimise website first.
Please outline:
• Your preferred platform (enhanced current Wix vs. new WordPress) and why.
• Key milestones to reach a live, fully tested site.
• The performance or conversion metrics you’ll track to prove success.