TRUEHEAT Armor Homepage/ landing page Redesign
Budget: $30 – $250 USD
TRUEHEAT ARMOR HOMEPAGE CONVERSION OPTIMIZATION PROJECT
Objective:
Increase the percentage of visitors who click through to the product page and purchase TRUEHEAT Armor.
Current Issue:
Visitors may not immediately understand:
* What TRUEHEAT Armor is
* What problem it solves
* Why they need it
* Why it is different from other garage accessories
Primary Goal:
Move visitors from Homepage → Product Page → Checkout as quickly as possible.
HOMEPAGE CHANGES REQUESTED
1. HERO SECTION (ABOVE THE FOLD)
Headline:
Protect Your Garage Floor Where Your Tires Sit
Subheadline:
Created by a 17-year garage floor professional to help protect epoxy, polyaspartic, and concrete floors from tire contact, dirt buildup, and everyday wear.
Buttons:
* SHOP NOW
* LEARN MORE
Use existing photo of truck sitting on TRUEHEAT Armor pads.
2. PROBLEM / SOLUTION SECTION
Headline:
The Most Abused Part Of Your Garage Floor Is Where Your Tires Sit
Show:
* Tire contact area
* Garage floor protection concept
* TRUEHEAT Armor solution
Keep messaging simple and visual.
3. FOUNDER STORY SECTION
Headline:
Why I Created TRUEHEAT Armor
Include photo of founder.
Copy should explain:
After 17 years of installing and cleaning garage floors, I noticed the area where vehicles park receives the most abuse. TRUEHEAT Armor was designed to help homeowners protect that area and keep their garage looking its best.
4. PRODUCT BENEFITS SECTION
Use icons and short bullets:
* Easy Installation
* Low Profile Design
* Works With Epoxy Floors
* Works With Polyaspartic Floors
* Works On Concrete
* Durable Construction
* Designed By A Flooring Professional
5. CUSTOMER GALLERY SECTION
Create a clean image gallery using available customer photos and installed product photos.
6. SIMPLE HOW IT WORKS SECTION
Step 1:
Place Pads
Step 2:
Park Vehicle
Step 3:
Help Protect Your Floor
7. TRUST SECTION
Include:
* Created by Dave’s Epoxy Flooring
* 17 Years Industry Experience
* 500+ Five-Star Reviews
* Thousands of Floors Installed
8. CALL-TO-ACTION SECTIONS
Add multiple SHOP NOW buttons throughout homepage.
Final section should contain:
Protect Your Garage Floor Today
SHOP NOW
9. MOBILE OPTIMIZATION
Homepage must clearly communicate:
* What the product is
* Why it is useful
* How to buy it
Within the first 5 seconds of viewing on mobile.
10. GENERAL DESIGN DIRECTION
Keep page clean and product-focused.
Avoid:
* Excessive text
* Complicated layouts
* Generic stock imagery
* Unnecessary navigation distractions
Focus on:
* Product
* Problem solved
* Trust
* Purchase action
Success Metric:
Increase homepage click-through rate to the product page and improve overall conversion rate.
Objective:
Increase the percentage of visitors who click through to the product page and purchase TRUEHEAT Armor.
Current Issue:
Visitors may not immediately understand:
* What TRUEHEAT Armor is
* What problem it solves
* Why they need it
* Why it is different from other garage accessories
Primary Goal:
Move visitors from Homepage → Product Page → Checkout as quickly as possible.
HOMEPAGE CHANGES REQUESTED
1. HERO SECTION (ABOVE THE FOLD)
Headline:
Protect Your Garage Floor Where Your Tires Sit
Subheadline:
Created by a 17-year garage floor professional to help protect epoxy, polyaspartic, and concrete floors from tire contact, dirt buildup, and everyday wear.
Buttons:
* SHOP NOW
* LEARN MORE
Use existing photo of truck sitting on TRUEHEAT Armor pads.
2. PROBLEM / SOLUTION SECTION
Headline:
The Most Abused Part Of Your Garage Floor Is Where Your Tires Sit
Show:
* Tire contact area
* Garage floor protection concept
* TRUEHEAT Armor solution
Keep messaging simple and visual.
3. FOUNDER STORY SECTION
Headline:
Why I Created TRUEHEAT Armor
Include photo of founder.
Copy should explain:
After 17 years of installing and cleaning garage floors, I noticed the area where vehicles park receives the most abuse. TRUEHEAT Armor was designed to help homeowners protect that area and keep their garage looking its best.
4. PRODUCT BENEFITS SECTION
Use icons and short bullets:
* Easy Installation
* Low Profile Design
* Works With Epoxy Floors
* Works With Polyaspartic Floors
* Works On Concrete
* Durable Construction
* Designed By A Flooring Professional
5. CUSTOMER GALLERY SECTION
Create a clean image gallery using available customer photos and installed product photos.
6. SIMPLE HOW IT WORKS SECTION
Step 1:
Place Pads
Step 2:
Park Vehicle
Step 3:
Help Protect Your Floor
7. TRUST SECTION
Include:
* Created by Dave’s Epoxy Flooring
* 17 Years Industry Experience
* 500+ Five-Star Reviews
* Thousands of Floors Installed
8. CALL-TO-ACTION SECTIONS
Add multiple SHOP NOW buttons throughout homepage.
Final section should contain:
Protect Your Garage Floor Today
SHOP NOW
9. MOBILE OPTIMIZATION
Homepage must clearly communicate:
* What the product is
* Why it is useful
* How to buy it
Within the first 5 seconds of viewing on mobile.
10. GENERAL DESIGN DIRECTION
Keep page clean and product-focused.
Avoid:
* Excessive text
* Complicated layouts
* Generic stock imagery
* Unnecessary navigation distractions
Focus on:
* Product
* Problem solved
* Trust
* Purchase action
Success Metric:
Increase homepage click-through rate to the product page and improve overall conversion rate.