Smart Hands Custom Landing Page Design
Budget: $30 – $250 USD
Landing Page Design Brief – Smart Hands (DMV)1) Project SummaryCreate a high‑converting landing page that matches the color, typography, and overall style of the main site (use [MAIN_SITE_URL] during implementation) and targets MSPs outside the Washington, DC metro who need white‑label smart‑hands coverage in Washington, DC, Maryland, and Northern Virginia. The page must feature a sticky bottom CTA bar with email and phone contact information, as well as prominent in‑page CTAs that link to the main site.
1a) No‑Template Requirement (Custom Design Only)Absolutely no pre‑made templates or theme kits. Do not use ThemeForest/Envato themes, Elementor/Divi templates, or imported page kits. The layout, components, and styles must be designed from scratch for this brand.
Design system required: provide a cohesive token set (colors, typography, spacing scale, radii, shadows) and a reusable component library (buttons, badges, cards, feature grid, FAQ, sticky CTA bar, form fields).
Source files included: deliver the original editable design (Figma preferred) with organized pages: Sitemap → Wireframes (mobile/desktop) → High‑fidelity → Components → Prototypes.
Responsive first: document breakpoints (360, 768, 1024, 1280+) with grid specs and spacing.
Accessibility: WCAG 2.1 AA color contrast, keyboard focus states, and semantic headings.
Performance budget: LCP ≤2.5s, CLS <0.1, total JS <150KB (post‑gzip) for the landing page.
Licensing: list and attach licenses for any fonts/icons/photos. Prefer CC0/royalty‑free; no watermarked stock.
2) Primary ObjectivesConvert MSP visitors into inbound requests (call, email, or form submission).
Communicate white‑label capability, fast dispatch, and full documentation.
Reinforce DMV coverage and specific service capabilities (rack & stack, cabling, demarc, circuit testing, device swaps, hands‑and‑eyes).
Primary KPIs: CTA clicks (tel: / mailto:), contact form submissions, time on page, scroll depth.
3) Target Audience Primary: Out‑of‑market MSPs and telecoms needing on‑site technicians in DC/MD/VA.
Secondary: Enterprise IT, facilities/GCs coordinating site go‑lives, retail rollouts.
4) Brand & Visual DirectionMatch main site fonts, spacing, button radius, shadows, and icon style.
Palette: Pull exact hex values from the homepage stylesheet. (Working values for exploration: Primary Blue #07aafc, Deep Navy #00354d, Headline/Text #0f172a, Neutrals #e5e7eb/#f1f5f9. Replace with final tokens.)
Imagery: Real on‑site photos (racks, patch panels, AP swaps, demarc/circuit test sets, POS installs). Avoid generic stock whenever possible.
Tone: Competent, responsive, white‑label friendly.
5) URL, SEO & TrackingProposed URL/slug: /smart-hands-dc-md-va/ (confirm final slug)
Meta Title (≤60c): Smart Hands for MSPs in DC, Maryland & Northern Virginia
Meta Description (≤155c): White‑label smart hands for MSPs in the DC metro—rack & stack, cabling, demarc, circuit testing, device swaps, and hands‑and‑eyes. After‑hours available.
H1: Smart Hands for MSPs in Washington, DC • Maryland • Northern Virginia
Analytics: GA4 + conversion events for tel_click, mailto_click, cta_primary, and cta_sticky_footer.
UTM scheme for off‑site links: ?utm_source=landing&utm_medium=cta&utm_campaign=smart_hands
6) Information Architecture / WireframeHero (above the fold)
H1 + one‑sentence value prop (white‑label + dispatch speed).
Primary CTA buttons: Book Smart Hands, Call Now, Email Dispatch.
Trust badges: NDA/white‑label, after‑hours, COI on request, photo closeouts.
MSP‑Focused Value
Bullets: operate under your brand, follow your ticket templates, clear documentation, flexible windows, and procurement option.
Core Services (3‑column list)
Rack & stack • Patch panel termination & labeling • Structured cabling • Demarc extensions • Carrier circuit testing • Device swaps (AP/Router/POS/Printer) • Hands‑and‑eyes • Data‑center remote hands • AV & conference rooms • CCTV & access control.
How It Works (1‑2‑3‑4)
Share the ticket → Confirm window/SLA → On‑site execution w/ live updates → Closeout package.
Coverage (DC/MD/NoVA)
Counties: DC • MD (Montgomery, Prince George’s, Howard, Anne Arundel, Baltimore) • NoVA (Arlington, Fairfax, Loudoun, Prince William).
Industries: Office, Retail, Healthcare, Education, Warehouse, Construction, and Data centers.
Proof & Social Signals (optional)
Logos (if permitted), short testimonial or sample closeout summary, photo gallery grid.
FAQ (accordion)
What are Smart Hands? Do you white‑label? How fast can you dispatch? What documentation do we receive?
Primary CTA Band
Large buttons repeated with tel: and mailto: links.
Footer + Sticky Bottom CTA Bar
Sticky mobile‑first bar with phone + email + “Book Smart Hands” link to main site page. Always visible.
7) CTAs & Link Targets (use placeholders; update before launch)Call: tel:[PHONE_NUMBER]
Email: mailto:[DISPATCH_EMAIL]
Book Smart Hands (main site): [CONTACT_URL]?utm_source=landing&utm_medium=cta&utm_campaign=smart_hands
Header/Footer Main‑Site Links (confirm final slugs):
Home → [HOME_URL]
Services → [SERVICES_URL]
Structured Cabling → [STRUCTURED_CABLING_URL]
CCTV & Access Control → [CCTV_URL]
Smart Hands (this page) → /smart-hands-dc-md-va/
Contact → [CONTACT_URL]
Privacy → [PRIVACY_URL]
8) Copy Blocks (draft to refine)Hero subhead: White‑label field dispatch for out‑of‑market MSPs—same‑day windows, after‑hours support, and complete photo documentation.
MSP Value bullets:
Operate under your brand, following your ticket/SOP.
Clear documentation: photos, port maps, test results, checklists.
Flexible windows: business hours, after‑hours, weekends, emergencies.
Procurement/delivery available on request.
How it works (short): Share ticket → Confirm window → Execute on‑site → Deliver closeout package.
Short closing line: Ready when you are. DC • MD • NoVA.
9) Technical Requirements: Fully responsive (mobile‑first), fast LCP/CLS; compress hero images, lazy‑load gallery.
Sticky bottom CTA bar on mobile and desktop ≤1024px; high contrast and large tap targets.
Schema: LocalBusiness + FAQPage JSON‑LD. Update address, hours, and phone.
Accessibility: AA contrast, focus states, semantic headings, and alt text.
Performance: Defer non‑critical JS, inline critical CSS for above‑the‑fold, use SVG for icons.
Tracking: GA4 events for tel_click, mailto_click, cta_primary, cta_sticky_footer.
10) DeliverablesDesigner Deliverables (Figma preferred)Project file with pages: Sitemap, Wireframes (mobile/desktop), High‑Fidelity screens, Component Library, Prototype flows.
Design tokens (color/typography/spacing/radius/shadows) and usage notes.
Exported assets: SVG icons, logos, and WebP/JPEG imagery (2x sizes). Alt‑text list for all images.
Copy deck for all headings, CTAs, and FAQs.
Licensing document covering fonts/icons/images.
Developer Deliverables: One production‑ready landing page built without third‑party templates.
Option A: WordPress Block Theme implementation (theme.json tokens, custom block patterns, minimal plugins).Option B: Vanilla HTML/CSS/JS drop‑in section + WP template file.
Structured data JSON‑LD (LocalBusiness + FAQPage) validated.
GA4 events wired: tel_click, mailto_click, cta_primary, cta_sticky_footer.
Performance optimization (critical CSS, lazy media, defers), meeting the budget.
Handoff notes + README (build steps, dependencies) and a short Loom/video walkthrough.
1a) No‑Template Requirement (Custom Design Only)Absolutely no pre‑made templates or theme kits. Do not use ThemeForest/Envato themes, Elementor/Divi templates, or imported page kits. The layout, components, and styles must be designed from scratch for this brand.
Design system required: provide a cohesive token set (colors, typography, spacing scale, radii, shadows) and a reusable component library (buttons, badges, cards, feature grid, FAQ, sticky CTA bar, form fields).
Source files included: deliver the original editable design (Figma preferred) with organized pages: Sitemap → Wireframes (mobile/desktop) → High‑fidelity → Components → Prototypes.
Responsive first: document breakpoints (360, 768, 1024, 1280+) with grid specs and spacing.
Accessibility: WCAG 2.1 AA color contrast, keyboard focus states, and semantic headings.
Performance budget: LCP ≤2.5s, CLS <0.1, total JS <150KB (post‑gzip) for the landing page.
Licensing: list and attach licenses for any fonts/icons/photos. Prefer CC0/royalty‑free; no watermarked stock.
2) Primary ObjectivesConvert MSP visitors into inbound requests (call, email, or form submission).
Communicate white‑label capability, fast dispatch, and full documentation.
Reinforce DMV coverage and specific service capabilities (rack & stack, cabling, demarc, circuit testing, device swaps, hands‑and‑eyes).
Primary KPIs: CTA clicks (tel: / mailto:), contact form submissions, time on page, scroll depth.
3) Target Audience Primary: Out‑of‑market MSPs and telecoms needing on‑site technicians in DC/MD/VA.
Secondary: Enterprise IT, facilities/GCs coordinating site go‑lives, retail rollouts.
4) Brand & Visual DirectionMatch main site fonts, spacing, button radius, shadows, and icon style.
Palette: Pull exact hex values from the homepage stylesheet. (Working values for exploration: Primary Blue #07aafc, Deep Navy #00354d, Headline/Text #0f172a, Neutrals #e5e7eb/#f1f5f9. Replace with final tokens.)
Imagery: Real on‑site photos (racks, patch panels, AP swaps, demarc/circuit test sets, POS installs). Avoid generic stock whenever possible.
Tone: Competent, responsive, white‑label friendly.
5) URL, SEO & TrackingProposed URL/slug: /smart-hands-dc-md-va/ (confirm final slug)
Meta Title (≤60c): Smart Hands for MSPs in DC, Maryland & Northern Virginia
Meta Description (≤155c): White‑label smart hands for MSPs in the DC metro—rack & stack, cabling, demarc, circuit testing, device swaps, and hands‑and‑eyes. After‑hours available.
H1: Smart Hands for MSPs in Washington, DC • Maryland • Northern Virginia
Analytics: GA4 + conversion events for tel_click, mailto_click, cta_primary, and cta_sticky_footer.
UTM scheme for off‑site links: ?utm_source=landing&utm_medium=cta&utm_campaign=smart_hands
6) Information Architecture / WireframeHero (above the fold)
H1 + one‑sentence value prop (white‑label + dispatch speed).
Primary CTA buttons: Book Smart Hands, Call Now, Email Dispatch.
Trust badges: NDA/white‑label, after‑hours, COI on request, photo closeouts.
MSP‑Focused Value
Bullets: operate under your brand, follow your ticket templates, clear documentation, flexible windows, and procurement option.
Core Services (3‑column list)
Rack & stack • Patch panel termination & labeling • Structured cabling • Demarc extensions • Carrier circuit testing • Device swaps (AP/Router/POS/Printer) • Hands‑and‑eyes • Data‑center remote hands • AV & conference rooms • CCTV & access control.
How It Works (1‑2‑3‑4)
Share the ticket → Confirm window/SLA → On‑site execution w/ live updates → Closeout package.
Coverage (DC/MD/NoVA)
Counties: DC • MD (Montgomery, Prince George’s, Howard, Anne Arundel, Baltimore) • NoVA (Arlington, Fairfax, Loudoun, Prince William).
Industries: Office, Retail, Healthcare, Education, Warehouse, Construction, and Data centers.
Proof & Social Signals (optional)
Logos (if permitted), short testimonial or sample closeout summary, photo gallery grid.
FAQ (accordion)
What are Smart Hands? Do you white‑label? How fast can you dispatch? What documentation do we receive?
Primary CTA Band
Large buttons repeated with tel: and mailto: links.
Footer + Sticky Bottom CTA Bar
Sticky mobile‑first bar with phone + email + “Book Smart Hands” link to main site page. Always visible.
7) CTAs & Link Targets (use placeholders; update before launch)Call: tel:[PHONE_NUMBER]
Email: mailto:[DISPATCH_EMAIL]
Book Smart Hands (main site): [CONTACT_URL]?utm_source=landing&utm_medium=cta&utm_campaign=smart_hands
Header/Footer Main‑Site Links (confirm final slugs):
Home → [HOME_URL]
Services → [SERVICES_URL]
Structured Cabling → [STRUCTURED_CABLING_URL]
CCTV & Access Control → [CCTV_URL]
Smart Hands (this page) → /smart-hands-dc-md-va/
Contact → [CONTACT_URL]
Privacy → [PRIVACY_URL]
8) Copy Blocks (draft to refine)Hero subhead: White‑label field dispatch for out‑of‑market MSPs—same‑day windows, after‑hours support, and complete photo documentation.
MSP Value bullets:
Operate under your brand, following your ticket/SOP.
Clear documentation: photos, port maps, test results, checklists.
Flexible windows: business hours, after‑hours, weekends, emergencies.
Procurement/delivery available on request.
How it works (short): Share ticket → Confirm window → Execute on‑site → Deliver closeout package.
Short closing line: Ready when you are. DC • MD • NoVA.
9) Technical Requirements: Fully responsive (mobile‑first), fast LCP/CLS; compress hero images, lazy‑load gallery.
Sticky bottom CTA bar on mobile and desktop ≤1024px; high contrast and large tap targets.
Schema: LocalBusiness + FAQPage JSON‑LD. Update address, hours, and phone.
Accessibility: AA contrast, focus states, semantic headings, and alt text.
Performance: Defer non‑critical JS, inline critical CSS for above‑the‑fold, use SVG for icons.
Tracking: GA4 events for tel_click, mailto_click, cta_primary, cta_sticky_footer.
10) DeliverablesDesigner Deliverables (Figma preferred)Project file with pages: Sitemap, Wireframes (mobile/desktop), High‑Fidelity screens, Component Library, Prototype flows.
Design tokens (color/typography/spacing/radius/shadows) and usage notes.
Exported assets: SVG icons, logos, and WebP/JPEG imagery (2x sizes). Alt‑text list for all images.
Copy deck for all headings, CTAs, and FAQs.
Licensing document covering fonts/icons/images.
Developer Deliverables: One production‑ready landing page built without third‑party templates.
Option A: WordPress Block Theme implementation (theme.json tokens, custom block patterns, minimal plugins).Option B: Vanilla HTML/CSS/JS drop‑in section + WP template file.
Structured data JSON‑LD (LocalBusiness + FAQPage) validated.
GA4 events wired: tel_click, mailto_click, cta_primary, cta_sticky_footer.
Performance optimization (critical CSS, lazy media, defers), meeting the budget.
Handoff notes + README (build steps, dependencies) and a short Loom/video walkthrough.