Sleek E-Commerce Storefront Design

12. SCOPE OF WORK

BB by Blackaby requires the design and development of a private membership-based luxury golf apparel platform.

The website should feel more like a private members club than a traditional ecommerce store.

The objective is to create a highly refined, minimal and premium digital experience with controlled membership access and limited product allocations.

DESIGN REQUIREMENTS

The visual direction should follow the supplied mockups and include:
• Dark luxury aesthetic
• Minimal interface design
• Editorial-style layout and photography
• Strong typography
• Large negative spacing
• Smooth/subtle transitions
• Mobile-first responsive design
• Premium, understated UI/UX
• No loud animations or traditional ecommerce styling

WEBSITE PAGES REQUIRED

• Landing / Login Page
• About Page
• Membership Page
• Products Page
• Member Dashboard / Account Area
• Privacy Policy
• Terms & Conditions

LANDING PAGE FUNCTIONALITY

Landing page should include:
• Member login
• Membership application
• Referral code field
• Membership status messaging
• Dynamic application button logic

Example:
• “Apply for Membership” when membership availability exists
• Automatically changes to “Join Waitlist” once 2,500 active members are reached

MEMBERSHIP SYSTEM

The website requires a gated membership ecosystem including:
• Member registration
• Secure login/authentication
• Membership application workflow
• Application approval/rejection system
• Waitlist management
• Referral code functionality
• Member profile management
• Delivery address management
• Sizing profile management
• Purchase history
• Membership activity tracking

MEMBERSHIP RULES

The platform must support:
• Maximum 2,500 active members globally
• Membership is free
• Members remain active through at least one purchase every rolling 12 months
• Inactive members may be removed automatically or manually
• New members replace inactive members from waitlist
• Maximum of 4 product purchases per member annually

PRODUCT SYSTEM

The website should support:
• Private member-only product access
• Controlled allocation system
• Product release management
• Allocation request functionality
• Product availability logic
• Limited release product handling

The platform should NOT use traditional ecommerce wording such as:
• Buy Now
• Add to Basket
• Checkout

Instead use:
• Request Allocation
• Allocation Available
• Allocation Closed
• Reserve Allocation

INITIAL PRODUCT STRUCTURE

Initial product categories:
• Polo Shirts
• Technical Shorts
• Caps

Initial colourways:
• Black
• White
• Navy
• Green

ADMIN FUNCTIONALITY

Admin/backend should allow:
• Membership approvals
• Waitlist management
• Product management
• Allocation management
• Purchase limit management
• Order management
• Membership activity monitoring
• Manual member removal if required

THIRD-PARTY INTEGRATIONS

Required integrations may include:
• Payment gateway integration
• Shipping integration
• Email authentication
• Member email notifications
• Analytics
• Instagram/referral tracking

HNWI verification functionality is OPTIONAL for Phase 1 and may be added later depending on feasibility and cost.

PLATFORM RECOMMENDATIONS

Open to platform recommendations from developers/agencies.

Potential solutions may include:
• Shopify Plus
• Headless Shopify
• Webflow + Memberstack
• Framer + custom backend
• Custom hybrid solution

The priority is premium design quality, stability and scalability rather than unnecessary complexity.

SECURITY REQUIREMENTS

Due to the private membership structure of BB by Blackaby, member privacy and platform security are extremely important.

The website must be developed using modern security best practices and include:

• Secure encrypted member login/authentication
• SSL certificate implementation
• Secure password encryption/hashing
• Protection against brute-force login attempts
• Secure password reset and email verification functionality
• Protection against spam and fraudulent applications
• Secure session management
• Secure database architecture
• Restricted admin access permissions
• Secure API/integration handling
• Protection against common web vulnerabilities including SQL injection and XSS attacks

Member information including:
• Names
• Addresses
• Purchase history
• Sizing profiles
• Referral information
• Membership activity

must be securely stored and protected.

Payment details should never be stored directly on the website and must be processed through secure third-party payment providers.

The developer/agency should also advise on:
• Secure hosting
• Backup strategy
• Website monitoring
• Ongoing security maintenance

PROJECT DELIVERABLES

The selected developer/agency should provide:
• Full website design
• Responsive frontend development
• Backend/admin functionality
• CMS setup
• Ecommerce integration
• Testing across desktop/mobile
• Deployment support
• Basic handover/training

TARGET EXPERIENCE

The website should feel:
• Private
• Refined
• Calm
• Premium
• Understated
• Exclusive without feeling performative

The final experience should reflect the philosophy of BB by Blackaby:

“Built to be kept. Not mass produced.”