Shopify Women’s Underwear Store

I need a Shopify expert to lay the foundations for a modern, minimalist e-commerce site dedicated to women’s underwear and lingerie.

Scope
• Install and customise a clean, feminine theme so every page feels light and uncluttered on desktop and mobile.
• Activate Shopify Payments as the primary gateway.
• Set up core product variants—Colors, Sizes and Styles—along with an easy-to-read size chart.
• Add a handful of starter collections and example products to confirm the layout works.
• Apply a basic SEO checklist (titles, meta descriptions, alt tags) and run quick performance tweaks so the storefront loads fast.

Deliverable
A ready-to-launch Shopify store framework that I can populate with full product lines after hand-off.

Please share two or three fashion-related Shopify builds you’ve done, note any theme or app choices you prefer, and give me a concise timeline for completing this initial setup.