Shopify Storefront Design

I need a conversion-focused Shopify e-commerce site created from scratch. The primary deliverable is a fully functional storefront that showcases my products and invites trust.

Scope of work
• Set up a new Shopify store, including domain connection and initial settings.
• Select or recommend a modern, responsive theme and customise it so the branding, colours, and typography match my style guidelines.
• Build clear navigation, product collections, and a compelling home page layout.
• Integrate a product-review solution so shoppers can leave and read feedback easily.
• Optimise pages for speed, mobile viewing, and basic on-page SEO (titles, meta descriptions, alt tags).
• Provide a brief hand-off guide explaining how I can add products, run promotions, and manage the review feature.

Nice-to-have (not required but worth noting)
Shopify already handles payment gateways and customer accounts, and I may explore deeper customisation in future phases, so a flexible build is appreciated.

I’m looking for someone who has proven Shopify design experience, a good eye for clean UI, and solid understanding of e-commerce best practices.