Shopify Store Aesthetic Redesign

Our current Shopify storefront works, but visually it no longer represents the brand identity we have refined over the past year. I want the entire look and feel refreshed so every page instantly matches the brand profile I will provide.

The project revolves purely around aesthetics—functionality is already solid. Once you have my guidelines, logo files, and recent campaign visuals, your task is to translate them into a cohesive colour palette, consistent typography hierarchy, and a cleaner, smarter layout structure across the theme. Section spacing, button styling, and imagery ratios should all echo the brand personality while keeping load-times snappy.

You may start with mock-ups or go directly into a duplicated theme; whichever suits your workflow. Just ensure staging links are shared so we can review before anything goes live.

Deliverables
• Updated Shopify theme (live-ready) reflecting brand colours, fonts, and page layouts
• Preview/staging link for review and sign-off
• Style guide addendum summarising the applied colour codes and font settings for future reference

Acceptance criteria: pages render perfectly on desktop, tablet, and mobile; no elements fall outside brand colours or typography; and GTMetrix performance stays at least equal to the current store.

I’ll be available for quick feedback throughout, and assets are ready to send as soon as we kick off.