REVO KAYAKS website

Website Design Brief
Project Title: Official Website for [Your Brand Name] – REVO KAYAKS
Date: [Insert Date]
Prepared for: Web Designer / Design Agency
1. Project Overview
We are a specialist kayak brand focused exclusively on designing and building high-performance kayaks. We need a modern, visually stunning, brand-focused website that works perfectly on both desktop and mobile devices.
(No e-commerce functionality required – this is a brochure/informational site only.)
2. Target Audience
Recreational kayakers (families, beginners)
Serious touring and sea-kayaking enthusiasts
Whitewater athletes and expedition paddlers
Age range: 25–55, active outdoor lifestyle
3. Core Objectives
Position the brand as premium, passionate, and authentic
Inspire visitors and tell our story
Generate inquiries from potential customers and dealers
Build trust through team transparency and real customer reviews
4. Required Pages & Features
Home Page (Hero Experience)
Full-screen, auto-playing, muted background video loop (4K) featuring our kayaks in breathtaking locations (ocean waves, alpine lakes, whitewater, sunrise paddles, etc.)
Minimal overlay text: bold tagline + prominent “Explore the Range” or “Get in Touch” CTA
Quick-access grid or large cards linking to the three product collections
Latest reviews snippet or
About Us
Our story, philosophy, and mission
Brand history / key milestones
Commitment to design, materials, and sustainability (if applicable)
Large lifestyle photography and/or short cinematic brand film
Product Collection Pages (3 models)


Each page must include:
Full-width hero image or short video
Emotional, lifestyle-focused copy
Beautiful product photography (studio + on-water)
Key features and technical highlights for each model
Spec comparison table within the collection
Clear “Contact Us for Pricing & Availability” or “Find a Dealer” CTA
No “Add to Cart” or pricing display
Team / Contact Us
“Meet the Team” with professional photos, short bios
Contact form (name, email, phone, message, inquiry type dropdown)