Premium Website Redesign (Design Only) + Brand Identity & Guidelines Creation

Project Overview

We are a growing marketing, communications, PR, influencer marketing, events, and brand partnerships company looking to elevate our brand presence through a complete website redesign and comprehensive brand identity system.

This project is focused solely on strategy, UI/UX design, brand identity, and asset creation. Development/coding is not required.

As we are simultaneously building a dedicated internal team to manage social media, content, and brand communications, we require a robust brand foundation, visual identity system, and reusable design assets to ensure consistency across all channels.

Scope of Work
1. Website Redesign (Design Only)
Objectives
Create a premium, modern, and sophisticated website experience.
Improve overall user experience and visual storytelling.
Structure the website to be SEO-friendly and AI-search (AIO) ready.
Position the company as an industry leader rather than a generic service provider.
Deliverables
Information Architecture / Sitemap
Homepage Design
Service Page Templates
About Page
Portfolio / Case Study Pages
Contact Page
Blog / Insights Page
Mobile Responsive Designs
UI Component Library
Design System
Tools
Figma (Preferred)
Adobe XD (acceptable)
Other professional UI/UX tools may be considered
Final Handover
Fully organized source files
Design system components
Style library
Developer-ready design files
2. Brand Strategy & Brand Guidelines

Create a comprehensive brand guideline document that can be used internally by marketing, content, design, and social media teams.

Deliverables
Brand Foundation
Brand positioning
Brand personality
Brand values
Brand voice & tone
Visual Identity
Logo usage guidelines
Clear space and sizing rules
Color palette
Typography system
Iconography direction
Photography and imagery style
Graphic treatment guidelines
Communication Guidelines
Website communication style
Social media communication style
Corporate communication recommendations
Presentation and proposal design recommendations
Content Direction
Content pillars
Visual content recommendations
Design do's and don'ts
Social media visual language
3. Brand Asset Creation

Creation of reusable assets for ongoing marketing and communication activities.

Assets Required
Social media post templates
Story templates
LinkedIn banner concepts
Presentation template
Proposal template
Email signature design
Cover page templates
Background patterns and brand elements
Icon recommendations and usage styles
Expected Deliverables
Complete website UI/UX design (development excluded)
Comprehensive brand guideline document
Design system and style guide
Brand asset library
Social media template kit
Fully editable source files
Ideal Candidate
Strong experience in premium branding and website design
Expertise in Figma and design systems
Experience creating brand books and guidelines
Understanding of SEO-friendly website structures
Strong portfolio showcasing luxury, corporate, agency, consulting, or premium service brands
Proposal Requirements

Please share:

Portfolio link
Relevant website redesign projects
Brand guideline samples
Preferred design tools
Estimated timeline
Commercial quote
Number of revision rounds included
Important Note

This project is intended to establish a long-term, scalable brand foundation. The selected freelancer should be able to think strategically about branding, positioning, design consistency, and future content requirements—not just website aesthetics.