Premium D2C Shopify Redesign Needed (Furniture Brand)

I’m ready to give my entire Shopify store a full-scale makeover so it feels like a high-end, direct-to-consumer furniture brand from the moment visitors land on the homepage through to checkout. The brief is simple: combine high-quality images, sophisticated typography, and a clean, minimalist layout to express our brand identity and elevate the customer experience.

What I expect
• A custom Shopify theme (or a heavily refactored existing one) that covers every page—homepage, product pages, collections, cart, and checkout—so the whole journey feels consistent and premium.
• Mobile-first responsiveness, quick load times, and intuitive navigation.
• Thoughtful use of imagery, type hierarchy, and negative space to keep the interface sleek yet characterful.
• Seamless integration of existing apps and any new ones we decide are necessary for upsells, reviews, or analytics.
• Deployment to the live store with zero downtime and clear documentation for future tweaks.
• Need pages to be optimised for search engines (SEO) and AI search (AEO) / generative engine (GEO)

Send across examples of past Shopify or other e-commerce builds that showcase your design craft and attention to detail. If your portfolio reflects the polished, lifestyle-driven aesthetic I’m after, we can dive straight into timelines and milestones.