Modern Kidswear Homepage Redesign & Testing

Job ID: 40206719

Budget: ₹1,500 – ₹12,500 INR

I’m ready to give momandzoey.com a fresh, modern-minimalist face that instantly speaks to parents shopping for stylish kidswear. The current homepage does its job, but I want it to do it better—cleaner lines, generous white space, and a clear visual hierarchy that guides visitors straight to our best sellers.

Core visual focus
• A striking hero banner that rotates seasonally and tells our brand story within a single glance.
• An uncluttered product showcase that highlights new arrivals and best sellers with quick-view enabled, so shoppers can add to cart without leaving the page.
• Authentic customer testimonials worked naturally into the flow to build trust without breaking the minimalist feel.

Key functionality
Newsletter sign-up should appear natively in the layout—subtle, yet impossible to miss from a conversion standpoint. Quick-view pop-ups must feel lightweight and lightning fast, not clunky modals that bounce people away.

Data-driven approach
Once the first iteration is live, I’d like an A/B test running (at minimum on the hero copy and call-to-action placement) so we can validate design choices with real user behavior and refine until we see uplift in click-through and add-to-cart rates.

Deliverables
- High-fidelity desktop & mobile mock-ups (Figma, Sketch, or Adobe XD—your choice)
- Responsive front-end build implemented on Shopify (current theme: Dawn)
- Google Optimize or Optimizely A/B test setup with clear success metrics defined
- Handoff documentation covering section schema, color/typography palette, and how to iterate future variants

Acceptance criteria
1. PageSpeed Insights score ≥ 90 on mobile.
2. Quick-view loads in <1 s on 4G.
3. Newsletter sign-up integrates with Klaviyo list without duplications.
4. A/B test collects statistically significant data in two weeks or less (traffic averages 30 k sessions/month).

If you’ve redesigned Shopify storefronts before and can pair sharp aesthetics with measurable gains, I’d love to see a concise portfolio link plus a note on the A/B tools you’re most comfortable with.