Minimalist Shopify Dinnerware Refresh

I recently purchased a ready-made Shopify store that sells ceramic dinnerware and, while the back-end is set up, the front-end still looks generic. I’m after a clean, modern, minimalist aesthetic that instantly communicates quality craftsmanship and elevates the perceived value of each piece.

Here’s what I need handled right away:
• A fresh logo and short tagline that feel sophisticated yet approachable.
• A cohesive colour palette and typography set that complement ceramic textures without overpowering them.
• A redesigned homepage that tells the brand story at a glance—hero imagery, clear collections, social proof and an easy path to the catalogue. Product and checkout pages are fine for now; the spotlight is firmly on the landing experience.

I already own the theme and all hosting; you’ll have full access to Shopify’s theme editor, Liquid files, and the asset library. If you prefer Sketch, Figma or Adobe XD for mock-ups, that’s fine—just make sure the final assets are uploaded and live on the site.

Turnaround is ASAP, so please only jump in if you can deliver polished, production-ready work quickly. When we’re done, the storefront should load fast, look unmistakably premium, and be ready for marketing traffic the same day.