Luxury Silver Jewellery Rebranding

Our wholesale silver-jewellery house is ready for a fresh chapter. I need a complete rebrand that elevates us from a functional supplier to a name instantly associated with luxury.

What must change
• Logo – a striking, timeless mark that pairs confidently with silver pieces while highlighting a new Ruby Red accent tone.
• Tag line – concise, memorable words that speak to exclusivity and enduring craft.
• Website – full visual overhaul (layout, fonts, imagery, colour palette) so the moment visitors land they feel a premium, boutique experience. I’m open to Figma or Adobe XD prototypes and a WordPress or Shopify build once the design is approved.
• Social presence – cohesive Instagram/Facebook template set, profile graphics and highlight icons so every touchpoint mirrors the new look and feel.

Creative direction
Luxury is the guiding theme. The red accent should add richness without overpowering the cool sheen of our silver products. Think clean typography, generous white space, subtle metallic textures, and photography that celebrates craftsmanship.

Deliverables
1. Primary logo, alternate lock-ups, and icon in AI, SVG, PNG and EPS.
2. Brand colour and typography guide (PDF).
3. Tag line options with rationale.
4. Responsive website design files + build (or clearly organised hand-off files).
5. Social media kit: templates, cover images, post/story skins.

Acceptance criteria
• Design aligns with the luxury brief and Ruby Red palette.
• All files supplied in editable, layered formats.
• Consistent visual language across logo, web and social assets.

If you have a strong portfolio in jewellery, fashion or other premium sectors and can drive this transformation from concept to final assets, I’m keen to see how you’ll help us redefine our brand.

I have attached the current logo and brand name, also attaching a concept which I created through ai but that looks okish not wow.