Luxury Pricing Page Redesign

I need a fresh pricing page that feels dark-luxury, premium and minimal while steering visitors toward our Full Access plan at $39.99, the 6-Month Full Access, and the Ultra VIP tier. Basic remains on the page only as a light teaser.

The layout must be side-by-side cards, sitting on a black canvas with subtle purple or magenta accents for highlights and micro-interactions. Please treat hierarchy and behavioural psychology as top priorities: the three focus plans should visually dominate through scale, spacing and subtle motion, not garish colours. The 6-Month card carries a small, elegant “Save 37.5%” badge—think muted metal foil rather than a loud sticker.

Between the headline and the cards I want a slim payment indicator that toggles or simply displays “Credit Card / Crypto.” It should reassure users of choice without pulling attention away from the pricing itself.

I’ll provide the current page and a reference example for the payment selector once we start. Final deliverable should be a responsive design in Figma (or Sketch/Adobe XD if you insist) with organised layers, ready for hand-off to developers. Please include hover states and mobile breakpoints.

Acceptance criteria:
– Visual hierarchy clearly pushes Full Access, 6-Month Full Access and Ultra VIP.
– Badge reads exactly “Save 37.5%”, discreet and premium.
– Payment method element present, clean and non-dominant.
– Colour palette: black base, subtle purple/magenta accents only.
– Side-by-side card layout works across desktop and mobile.

The current pricing page is around 4/10 in terms of conversion and hierarchy.
The goal is to redesign it to a 9/10, focusing on psychology and visual hierarchy.

The site currently converts at around 1%, and the objective is to move toward 3% conversion through better pricing structure, layout and decision flow.