Lead Generation Website for Products

Project Title: Website Design & Development for Elix Superfood – Premium Makhana Brand
Overview:

Elix Superfood is a growing health-focused brand specializing in foxnuts (makhana) – a superfood known for its nutritional benefits. We currently operate in the B2B and B2C sectors, and are now entering the Direct-to-Consumer (D2C) market through platforms like Blinkit. To support this expansion, we are seeking a skilled freelance web designer/developer to create a compelling brand website that educates, engages, and converts.
Scope of Work:
Platform: Preferably Shopify or WordPress (open to recommendations)

Goals:

Build trust and credibility for Elix Superfood

Showcase our premium foxnut products

Enable online purchases or direct users to Blinkit for D2C

Attract B2B leads (wholesale/distribution inquiries)

Educate customers about the health benefits of makhana

Pages Required:
Home

About Elix Superfood

Our Products / Shop

Product filters (by flavor, size, use case)

Individual product pages

Why Makhana? (Education page on benefits)

Blinkit Link Page (landing page for Blinkit integration or redirection)

B2B/Wholesale Inquiry Form

Testimonials / Reviews

Blog / Recipes

Contact Us

FAQs

Newsletter Signup

Key Features:
Responsive, mobile-friendly design

Lightweight, fast-loading site

Modern and earthy design (natural color palette, wellness feel)

SEO-optimized structure

Clear calls to action (shop, inquire, subscribe)

WhatsApp chat or customer support integration

Social media and Blinkit integration

CMS for easy updates (new flavors, products, recipes)

Deliverables:
Fully functional website

Backend setup and content management

Basic training or documentation for future updates

2–3 rounds of revisions included

Ideal Freelancer:
Experience with food, health, or D2C brands

Strong portfolio with clean, modern design

Understanding of both B2B and D2C customer journeys

Shopify or WooCommerce experience preferred

Clear communicator, reliable with timelines

Please Include in Your Proposal:
Your preferred platform (Shopify, WordPress, etc.)

Portfolio or sample websites you've built (especially in F&B or wellness)

Estimated timeline and budget

Any initial ideas for Elix Superfood or how you'd approach the project