Industrial Company Website Design & SEO

PROJECT TITLE:

Corporate Website Design & Development for Luther Bros Group Ltd (Industrial, Concrete, Environmental & Heavy Services)

PROJECT OVERVIEW:

Luther Bros Group Ltd is a multi-service industrial company based in Edmonton, Alberta. We provide specialized concrete maintenance, environmental services, and heavy equipment solutions across Western Canada.

We are seeking a professional website designer & developer with strong experience in SEO, industrial/service-based website design, and clean corporate UI/UX to build a full, modern, high-performance company website.

The website must be clean, technical, mobile-optimized, easy to navigate, and built to represent a serious industrial brand.

WEBSITE STRUCTURE (Approx. 20 Pages Total)
Homepage

Full-width slideshow

Overview of all grouped services

Clean corporate layout

Strong calls to action

Fully mobile responsive

Main Group Service Headers (Divisions)

These three headers must serve as major sections on the website.
Each header must have its own main overview page with slideshow, gallery, and CTA.

1. CONCRETE MAINTENANCE & STRUCTURAL SERVICES

This group includes individual service pages for:

Concrete Mixer Drum Chipping

Bridge & Structural Concrete Chipping

Concrete Demolition

Concrete Cutting & Coring

Industrial Abrasive Blasting

Each individual service page must include:

Slideshow/header images

Structured technical content

Gallery placed before the final CTA

Request-a-quote button

Full SEO formatting (H1/H2/meta/alt text)

2. ENVIRONMENTAL & INDUSTRIAL SERVICES

This group includes individual service pages for:

Septic Pumping

Water Truck Services

Waste Management Services

Portable Toilet Rentals

Hydro Jetting & Drain Cleaning

Each service page must include slideshow, gallery, structured content, CTA, and proper SEO formatting.

3. HEAVY EQUIPMENT & INDUSTRIAL SERVICES

This group includes individual service pages for:

Mobile Stone Crushing & Screening

Dump Truck Hauling

Each service page must include slideshow, gallery, technical structure, CTA, and SEO formatting.

ADDITIONAL REQUIRED PAGES

About Us

Mission & Vision

Safety & Compliance

Contact Page (with form + map)

Full Company Gallery Page

DESIGN REQUIREMENTS

Clean, modern corporate design (not cluttered)

Professional industrial appearance

Brand colors: bright orange & bright green

Smooth transitions, clean animations (no cheap effects)

Strong typography and spacing

Fully responsive on desktop, tablet, and mobile

Organized, clear content presentation

FUNCTIONAL REQUIREMENTS

Slideshows on homepage and every service/header page

Gallery on ALL service pages

Full company-wide gallery section

Request-a-quote buttons throughout the website

Contact form integrated with business email

Google Analytics setup

Google Search Console setup

SSL/HTTPS security

Page speed optimization

Proper image compression

SEO REQUIREMENTS (MANDATORY)

Developer must implement strong foundational SEO including:

Meta titles & descriptions for all pages

Clean URL structure

Proper H1/H2/H3 hierarchy

Alt text for all images

Schema markup where suitable

Fast-loading mobile performance

Local SEO optimization for Alberta, Saskatchewan, British Columbia, and Manitoba

CONTENT INTEGRATION REQUIREMENTS

All written content will be provided. Developer must format it professionally with:

Consistent spacing and structure

Technical bullet points and clear paragraphs

Proper content hierarchy

Image and gallery placement

Strong calls to action on every page

REVISION POLICY

Unlimited revisions until final approval.
Website must meet full corporate standards.

IDEAL DEVELOPER QUALIFICATIONS

Experienced with WordPress, Wix, or Google Sites

Industrial, construction, or service-based website background

Strong SEO experience (required)

Ability to design clean, corporate layouts

Experience with slideshows and gallery integrations

Detail-oriented with professional communication

TO APPLY, PLEASE INCLUDE:

3–5 industrial or service-based websites you have personally designed

A short explanation of your SEO process

Recommended platform (WordPress, Wix, or Google Sites)

Estimated timeline for completion

Confirmation that every service page will include slideshow + gallery + CTA

Confirmation of unlimited revisions until approval