Immediate Shopify Design Overhaul

My Shopify store is live but the visual side is lagging behind. The homepage lacks hierarchy and brand personality, and the default product pages aren’t converting the way I need. I’ve gathered several reference sites that capture the modern, clean aesthetic I’m after; you’ll have those links the moment we kick off so you can align every section, font, and interaction with that look.

Here’s the scope I want you to jump on today:

• Re-structure and redesign the entire homepage for stronger storytelling, better use of white space, and clear calls-to-action.
• Redesign the product page template so imagery, copy blocks, and reviews flow naturally and support upsells.
• Implement directly in Shopify — Liquid, CSS/Sass, and theme customizer work is part of the job, not just Figma mock-ups.

You’ll be working hands-on yourself (no middle layer or agency swap-outs) and available to start immediately. I’ll stay responsive with feedback, assets, and access so momentum never stalls. Once the refreshed layouts are live and tested across desktop and mobile, the project is complete.