High-End Interior eCommerce Site Design

WEB DESIGN BRIEF
Client: Atelier 9.1
Project: Website Design & Build
Location: Dubai, UAE

1) Brand Overview
Atelier 9.1 is a design-led furniture leasing/selling and styling studio.
We transform empty spaces into ready-to-live interiors in days through curated Starter, Premium, and Luxury packages.
We serve:
• B2C: expats, relocations, homeowners, landlords
• B2B: developers, corporate housing, property managers
(Sales are available only for large B2B projects.)
Our value propositions are ready made packages + speed + design integrity.

2) Goal
Design and build a minimal, architectural, premium website that:
• Clearly explains our furnishing packages
• Converts visitors into inquiries
• Positions Atelier 9.1 as refined, fast, and design-led
• Works seamlessly on mobile
3) Target Audience
• Expats relocating to Dubai
• Short-term and long-term landlords
• Corporate housing providers
• Developers furnishing multiple units
• Developers Staging show units
• Production Houses
Audience values:
• Clean aesthetics
• Efficiency
• Trust
• Turnkey solutions
4) Brand Personality & Tone (mood board attached)
• Minimal
• Clear & Easy
• Engaging
• Calm luxury
• Design-forward
• Confident, not loud
• Proffessional
5) Visual Direction
Look & feel
• Neutral palettes (stone, greige, warm whites)
• Strong composition and negative space
• Editorial photography
• Subtle animations (fade, slide, parallax — not excessive)
References (TBC)
6) Website Structure/sections
Anchor-Based The homepage should include anchored sections
“We want the homepage to tell the whole story through scrolling, almost like an editorial journey. The menu should scroll to sections on the homepage, but also link out to full pages like Packages and B2B when more detail is needed.”
Header /menue Visible at all times (Home-Philosophy-How it works-Packages-portfolio-about us-B2B-Contact- Checkout)
• Hero / Introduction
• Philosophy / Value Proposition
• How it works
• Packages Overview: 3 horizontal blocks:
- Starter ( Pictures +1–2 lines description + Starting Price)
- Premium (Pictures +1–2 lines description + Starting Price)
- Luxury (Pictures +1–2 lines description + Starting Price+ Request a meeting)
- Button: View Details / Get a Quote
- Button: Add Ons ( Starter & Premium)

• Portfolio
• B2B Solutions
• About Atelier 9.1
• Contact / Inquiry
• Checkout/ payment gateway
7) Overall Experience
• One long, scroll-based homepage
• Editorial flow, minimal, architectural
• Each section feels distinct but cohesive
• Navigation menu links to anchors on this page, plus a few separate internal pages
• Smooth scrolling + subtle transitions

8) Technical Requirements
• Mobile-first design
• Fast load speed
• Inquiry forms (B2C + B2B)
• WhatsApp integration
• Easy CMS editing
• SEO-friendly structure
• Before/After slider
• Sticky CTA buttons
• Simple animation effects
• Webdesigner NEW pluggins suggestions
11) Deliverables
• Desktop & mobile designs
• Fully functional website
• CMS access
• Basic SEO setup
• Post-launch support (define scope)
• App planning

10) Timeline
• Concept & homepage design: ___ weeks
• Full website design: ___ weeks
• Development & launch: ___ weeks