High-Converting home equity loan and Refinance Landing Pages
Budget: $8 – $15 CAD
My Google Ads campaigns drive targeted clicks for tightly related offers—home-equity loans, 2nd mortgages for debt-consolidation purposes, and bad-credit mortgage refinancing. I looking for 2-3 landing pages that turn this traffic into qualified leads. We are in a niche market so focus is conversions.
Design & tone
• Modern and sleek is essential. Clean lines, uncluttered typography, and a confident colour palette should make the message clear within the first scroll. Google Reviews are available.
• Each page must feel part of the same family yet speak directly to its own keyword theme, reinforcing trust with concise benefit-led copy and reassuring compliance notes where required.
Core functionality
• The existing “Contact Us” form (already coded on the main site) will act as the sole call-to-action. Simply embed or mirror that component so visitors have a friction-free way to submit their details.
• Fast load times and full mobile responsiveness are non-negotiable, given most clicks arrive from smartphones.
• On-page SEO basics—headline hierarchy, alt tags, meta titles—should be in place so Quality Score remains healthy.
What I will judge success by
1. Visual consistency across all pages while keeping each headline and hero section tightly aligned with its topic.
2. Clear, persuasive copy that speaks to the pain points of homeowners with limited credit options.
3. A/B-ready structure: obvious areas to swap headlines, images, or trust badges without dismantling the layout.
4. Pages tested in major browsers and devices, with load metrics under 2 seconds on 4G.
To be considered, please point me to past work that proves you can blend persuasive copy, crisp UI, and conversion-focused structure in the financial sector or similarly regulated niches.
Design & tone
• Modern and sleek is essential. Clean lines, uncluttered typography, and a confident colour palette should make the message clear within the first scroll. Google Reviews are available.
• Each page must feel part of the same family yet speak directly to its own keyword theme, reinforcing trust with concise benefit-led copy and reassuring compliance notes where required.
Core functionality
• The existing “Contact Us” form (already coded on the main site) will act as the sole call-to-action. Simply embed or mirror that component so visitors have a friction-free way to submit their details.
• Fast load times and full mobile responsiveness are non-negotiable, given most clicks arrive from smartphones.
• On-page SEO basics—headline hierarchy, alt tags, meta titles—should be in place so Quality Score remains healthy.
What I will judge success by
1. Visual consistency across all pages while keeping each headline and hero section tightly aligned with its topic.
2. Clear, persuasive copy that speaks to the pain points of homeowners with limited credit options.
3. A/B-ready structure: obvious areas to swap headlines, images, or trust badges without dismantling the layout.
4. Pages tested in major browsers and devices, with load metrics under 2 seconds on 4G.
To be considered, please point me to past work that proves you can blend persuasive copy, crisp UI, and conversion-focused structure in the financial sector or similarly regulated niches.