Futuretrend Consultancy Website Build

Project Overview

Futuretrend Technologies requires the design and build of a new website to support the relaunch of its consultancy services for small and growing UK businesses.

This is not a startup website.
The business is established, with over 26 years of experience, but the consultancy offer is now being presented clearly as a focused, delivery-led service.

The website’s purpose is to:
• Clearly explain what we do and who we work with
• Build trust and credibility with SMEs
• Support informed, considered enquiries rather than high-volume lead generation
The site should feel calm, professional and credible, avoiding marketing hype or generic consultancy language.

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Target Audience

Primary audience:
• Micro and small UK SMEs
• Owner-managed or director-led businesses
• Organisations experiencing operational strain, inefficiency or lack of clarity as they grow

Typical visitors:
• Time-poor
• Cautious
• Often sceptical of consultants

The site must feel:
• Grounded
• Plain-spoken
• Respectful of real SME constraints

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Scope of Work

In scope:
• Website design and build
• Responsive, mobile-first delivery
• CMS-based (content editable internally)
• Clear, readable layouts aligned to supplied content
• Light guidance on content presentation
• Basic on-page SEO structure
• Performance, accessibility and usability best practice

This is a straightforward, content-led consultancy site.
No lead funnels, automation or complex integrations are required.

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Site Structure (Fixed)

The site structure is agreed and should be treated as fixed for the initial build.

Top navigation:

Home

About

Services
– Services Overview
– Business Process Review & Mapping
– Operational Workflow Analysis
– Requirements & Clarity for Change
– Practical Improvement Recommendations

Why Us
– How We Work
– Who We Work With
– Experience & Track Record

Insights
– Blog
– Practical Resources

Contact

Footer:
• Privacy Policy
• Cookie Policy
• Company Details

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Content Approach

We have already prepared:
• Page-by-page intent and structure
• Draft content for a number of core pages

Developers should assume:
• Content is directionally complete
• Tone and meaning should not be rewritten
• Layouts should support clarity and scanning
• Minor editorial suggestions for web readability are welcome

This should be a content-led build, not a template-driven site.

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Design Direction

The desired look and feel is:
• Professional and understated
• Calm and confident
• Structured, not flashy
• Plain English, not jargon-heavy

Design preferences:
• Clean layouts and clear hierarchy
• Generous white space
• Simple icons or subtle visual cues where helpful
• Minimal use of stock photography

Please avoid:
• Startup-style hype
• Overly “tech” visuals
• Loud colours or gimmicks
• Logo-heavy case study galleries

This site is about trust and clarity, not excitement.

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Insights Section

The Insights section will be live at launch but intentionally light.

At launch:
• A simple Insights landing page
• One or two initial items
• A structure that supports gradual growth over time

Presentation should be calm and readable, not “content marketing” styled.

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Technical Expectations
• CMS that supports easy content editing (WordPress expected, open to recommendation)
• Clean, maintainable codebase
• Sensible reusable templates
• Fast load times
• Basic SEO foundations (meta, headings, structure)
• No unnecessary plugins or complexity

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What We Are Asking For

Please include in your response:
• Estimated cost
• Indicative timeline
• Your approach to content-led consultancy sites
• Examples of relevant B2B / professional services work
• Key assumptions or exclusions
• Optional ongoing support options

We are not looking for the cheapest option, but for a developer who understands clarity-driven, trust-led websites.

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Measures of Success

The site will be successful if:
• Visitors quickly understand what we do and who it’s for
• The site feels credible and reassuring to SMEs
• Enquiries are fewer but better qualified
• Content can evolve without future rebuilds