Fashion Brand Logo & Assets

I’m launching a new fashion label and the very first thing I need is a clean, modern-minimalist logo in black and white. Once the logo is locked, that core design will roll out to everything else—woven labels, care tags, swing tickets, packaging graphics, and a few print placements for tees and sweatshirts. After the physical assets are nailed down, I’ll move on to a small e-commerce website that reflects the same stripped-back aesthetic.

Here’s how I see the workflow and the concrete items I’ll need from you:

• Logo design (primary, secondary and icon versions) supplied in vector formats and web-ready PNG/SVG.
• A mini style guide summarising typography, spacing and color specs to keep manufacturing consistent.
• Press-ready artwork for garment labels and any required print graphics.
• A responsive, brand-aligned website—Shopify or WordPress preferred—built once the visual identity is signed off, complete with basic product architecture and easy-to-update sections.

Everything should be created in industry-standard tools such as Adobe Illustrator, Photoshop or Figma so that future tweaks stay painless. If you’ve taken a fashion label from concept to launch before, I’d love to see examples; otherwise, strong logo work and clean web builds will speak for themselves.

Let me know your estimated timeline for each stage and any questions you have about the brand direction so we can get started right away.