Expedition Brand & Portfolio Website
Budget: $1,500 – $3,000 AUD
I’m launching a new expedition-focused lifestyle brand and need help shaping both its visual identity and its online home. The work has two tightly linked streams:
1. Brand foundations
• Craft a distinctive logo that captures the spirit of exploration and everyday adventure.
• Produce a concise set of brand guidelines covering colour palette, typography, imagery style and basic usage rules so future assets stay consistent.
2. Portfolio website build
• Design and develop a fast, mobile-friendly portfolio site that lets me showcase trips, gear and inspirational content.
• Core pages: an immersive About Us story, a flexible Content (blog/article) section and a clean Contact page.
• Structure the build so an e-commerce module can bolt on later without redesigning everything.
• Include an intuitive CMS (WordPress, Webflow or similar) so I can update images and copy myself, plus on-page SEO best practices.
What will impress me:
• Cohesive visual language running from the logo through to the site UI.
• Clear hand-off files—editable logo source, guideline PDF, and organised website assets.
• Smooth, responsive performance across desktop, tablet and mobile.
• A short hand-over call or video walkthrough so I’m comfortable managing the site post-launch.
- Progressive outlook on blue sky strategy
- Multi functional, potentially engaging in a longer term positiojn
If you’re passionate about outdoor brands and have a track record of pairing strong design with lean, maintainable code, I’d love to see your portfolio and hear how you’d tackle this.
1. Brand foundations
• Craft a distinctive logo that captures the spirit of exploration and everyday adventure.
• Produce a concise set of brand guidelines covering colour palette, typography, imagery style and basic usage rules so future assets stay consistent.
2. Portfolio website build
• Design and develop a fast, mobile-friendly portfolio site that lets me showcase trips, gear and inspirational content.
• Core pages: an immersive About Us story, a flexible Content (blog/article) section and a clean Contact page.
• Structure the build so an e-commerce module can bolt on later without redesigning everything.
• Include an intuitive CMS (WordPress, Webflow or similar) so I can update images and copy myself, plus on-page SEO best practices.
What will impress me:
• Cohesive visual language running from the logo through to the site UI.
• Clear hand-off files—editable logo source, guideline PDF, and organised website assets.
• Smooth, responsive performance across desktop, tablet and mobile.
• A short hand-over call or video walkthrough so I’m comfortable managing the site post-launch.
- Progressive outlook on blue sky strategy
- Multi functional, potentially engaging in a longer term positiojn
If you’re passionate about outdoor brands and have a track record of pairing strong design with lean, maintainable code, I’d love to see your portfolio and hear how you’d tackle this.