Ethical Life Consultancy WordPress Website

Ethical Life Consultancy – Website Brief (1 Page)

Overview
Build a clean, minimalist WordPress website (EasyWP) for an Ethical Life Consultancy based on a 6-pillar framework.
The site should feel calm, reflective, and trustworthy, with a focus on guiding users rather than selling.
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Key Objective
Help users:
1. Understand the 6-pillar framework
2. Build trust through content and testimonials
3. Submit a pre-consultation form for personalised guidance
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Core Pages
• Home
• The 6 Pillars (Hub)
• 6 Individual Pillar Pages
• Process (How It Works)
• Resources
• Events
• Testimonials
• About
• FAQ
• Contact
• Pre-Consultation Form
• Legal pages
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Homepage Structure (Important)
Include these sections in order:
1. Hero
o Clear headline + subheading
o No aggressive CTA
2. Introduction
o What this consultancy is (simple, inclusive)
3. What This Offers
o Personalised guidance
o Structured reflection via 6 pillars
4. Who This Is For
o Individuals, families, professionals
5. 6 Pillars Overview
o Grid with icons (each links to detail page)
6. Why It Matters
o Importance of structured ethical living
7. Process Overview
o Form → Review → Consultation → Guidance
8. Testimonials
o Simple, credible quotes
9. Soft Prompts
o Gentle guidance (no hard selling)
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Key Features
• WordPress (EasyWP)
• Mobile responsive
• Pre-consultation form (with email notification)
• SSL secure form
• CMS editable (no coding needed)
• Basic SEO setup
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Form Requirements
• Simple, secure form
• Email notification on submission
• Include reassurance text:
o Confidential
o No obligation
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Design Requirements
• Style: Minimal, clean, soft colours
• Tone: Calm, reflective, professional
• Use:
o Icons (especially for pillars)
o Short sections (easy to read)
Avoid:
• Aggressive CTAs
• Corporate/legal feel
• Busy or overly animated design
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Trust & Clarity (Important)
Include:
• Testimonials
• FAQ section
• Clear explanation of:
o What users get
o What happens after form submission
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Deliverables
• Fully functional WordPress site
• All pages created and structured
• Working form
• Mobile-optimised design
• Editable content via CMS
• No dependency on developer (full access provided)
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Important Notes
• This is an informational site, not e-commerce
• No booking or payment system required
• Keep everything simple, intuitive, and easy to navigate