Elegant Fine Jewelry Website

Project Overview
We are looking for a talented web designer/developer to create a high-end, one-page luxury jewelry website.
This is NOT an e-commerce site.
It must feel like a private jeweler / luxury brand experience, similar in tone to high-end brands (e.g. Tiffany-style minimalism).
The objective is brand image + lead generation, not online sales.

Key Concept
• One-page scrolling website
• Ultra-minimalist, elegant, high-end
• Black background
• Strong visual storytelling
• No clutter, no commercial feel

Homepage Structure
1. HERO SECTION (Top of page)
• Fullscreen video background (we will provide video)
• Autoplay, muted, loop
• Dark overlay for readability
Overlay content:
• Logo: ALLARD Haute JEWELRY
• One short tagline (we will provide)
IMPORTANT:
• NO buttons
• NO call-to-action
• Must feel cinematic and premium

2. FEATURE SHOWCASE
• 6–8 high-end visuals (images or short videos)
• Categories to represent:
o Rings
o Earrings
o Necklaces
o Bracelets
o Diamonds
o Gemstones (Sapphire, Emerald, Aquamarine)
Behavior:
• Hover effect (subtle zoom/light)
• No clickable product pages
• Pure visual inspiration

3. BRAND SECTION
Short text block presenting the brand.
Tone:
• Luxury
• Minimal
• Editorial (not commercial)

4. DIAMONDS & GEMSTONES SECTION
• Elegant section highlighting:
o Diamonds
o Sapphire
o Emerald
o Aquamarine
Minimal text + strong visuals

5. TRUST / CERTIFICATION SECTION
Must include references to:
• GIA (Gemological Institute of America)
• IGI (International Gemological Institute)
• HRD Antwerp
• AGS (American Gem Society)
Each should link to a separate Certification page

6. EDUCATIONAL LINKS (Subtle)
Links to separate pages:
• Certification
• Carat Guide (1–4+ carat comparison)
• Diamond Shapes
• Gemstones

Minimal, elegant presentation

7. CONTACT SECTION
Simple and elegant form:
• Name
• Email
• Message
CTA text:
“Request Private Consultation”

8. FOOTER
Include:
• Instagram icon (link)
• Telegram icon (link)
Legal:
• ALLARD BV — Brussels
• Privacy Policy
• Legal Notice

ADDITIONAL PAGES (Simple but elegant)
• Certification page
• Carat Guide page (visual comparison of diamond sizes)
• Diamond Shapes page
• Privacy Policy
• Legal page
• Private contact form

Design Requirements
• Background: pure black
• Typography: luxury serif + clean sans-serif
• Style: minimalist, high-end
• Lots of whitespace
• Smooth animations (slow, refined)
No:
• Popups
• Aggressive marketing elements
• E-commerce features

Technical Requirements
• Fully responsive (mobile + desktop). Wordpress
• Fast loading (optimize video)
• Clean, modern code
Wordpress
What We Expect From You
• Strong experience in luxury / premium design
• Portfolio with elegant, minimalist websites
• Ability to create a high-end visual experience

Deliverables
• Complete website (design + development)
• Mobile optimization
• Basic SEO structure
• Ready to launch

Important Note
This website must feel like:
A private jeweler for elite clients

THIS WEBSITE IS NOT:
An online shop
A catalog website