Develop High-Ranking SEO Real Estate Site

PROJECT TITLE

Build High-Converting WordPress Real Estate Website (Takoma Park, MD + IDX Integration)

PROJECT DESCRIPTION

I am looking for an experienced WordPress developer/designer to build a high-converting real estate website focused on Takoma Park, Maryland.

This is a lead-generation site, not just a basic brochure site. The goal is to generate buyer and seller leads through SEO, IDX integration, and conversion-focused design.

PROJECT GOALS
Generate qualified buyer & seller leads
Rank for local SEO terms (Takoma Park real estate)
Provide a clean, fast, modern UX
Integrate IDX for property search and listings
SCOPE OF WORK
1. WordPress Setup
Install and configure WordPress
Use a lightweight, fast theme (Astra, GeneratePress, or similar)
Configure basic security and performance settings
2. Design & UX (Conversion-Focused)

Design a modern, clean real estate website with:

Homepage must include:
Hero section with property search bar
CTA buttons (View Listings, Get Home Value)
Lead capture form (home valuation)
Featured listings section
Neighborhoods section
Market trends section
About / trust section
Strong call-to-action sections throughout

Design should be mobile-first and conversion optimized

3. IDX Integration (CRITICAL)
Integrate IDX Broker OR iHomefinder
Set up:
Property search pages
Listing display pages
Saved searches / alerts
Embed IDX into custom pages (not just default pages)
4. Lead Capture System
Create forms for:
Home valuation
Contact inquiries
Property alerts
Integrate forms with email notifications
Optional: CRM integration (if available)
5. SEO Setup
Install and configure Rank Math SEO (or similar)
Create SEO-friendly structure:
Clean URLs
Meta titles/descriptions
Schema markup
Optimize pages for:
“Takoma Park MD homes for sale”
“Takoma Park real estate”
6. Core Pages to Build

Create and design the following pages:

Homepage
Homes for Sale in Takoma Park
Neighborhoods
About
Contact
Home Valuation
Blog (for SEO content)
7. Performance Optimization
Fast load times (under ~2 seconds)
Optimize:
Images
CSS/JS
Caching (plugin or server-level)
8. Mobile Optimization
Fully responsive
Optimized UX for mobile users

PREFERRED SKILLS
Strong WordPress experience
Experience with real estate IDX integrations
Conversion-focused design experience
SEO knowledge (on-page SEO best practices)
Performance optimization experience

DELIVERABLES
Fully functional WordPress website
IDX integrated and working
Lead capture forms working
SEO basics configured
Mobile responsive design
Clean, professional UI