Debao Stone Website Rebranding
Budget: $250 – $750 CAD
Debao Stone Website Revamp – Developer Brief
1. Project Objective & Positioning
Primary goal:
Rebuild the Debao Stone website to clearly position the company as a high-quality, reliable stone supplier in BC, trusted by builders, renovators, and developers.
Key messages to communicate across the site:
Consistent product quality
Reliable local inventory & delivery
Professional coordination with fabricators and contractors
Proven track record in residential & commercial projects
This is not an e-commerce site. It is a B2B trust-building and lead-generation website.
2. Platform & Tech Stack
Hosting / CMS: Wix
Approach: Wix Editor / Wix Studio (developer recommendation welcome)
Languages: English (future-ready for Chinese optional)
Mobile-first design: Required
Performance: Fast load, optimized images, clean layout
3. Site Architecture (Pages & Functions)
3.1 Home Page
Purpose:
Instantly establish trust, credibility, and clarity of what Debao Stone does.
Required Sections:
Hero Section
Headline: Quality & Reliable Stone Supplier in BC
Short subtext: Who we serve (builders, renovators, developers)
CTA buttons:
“View Products”
“Download Catalogue (PDF)”
Trust Signals
Logos of partners / builders / fabricators (if available)
Short credibility bullets:
Local inventory
Reliable delivery timelines
Spec-equal alternatives available
Reviews / Testimonials
Quotes from partners or clients
Simple, clean layout (not long case studies)
Product Collections Preview
3–6 featured collections (Quartz, Porcelain, etc.)
Image + short description
Click through to Products page
PDF Catalogue Downloads
Button(s) to download:
Full catalogue
Category-specific catalogues
Trackable clicks (Wix analytics)
Call to Action
“Talk to Our Team”
“Request Product Info”
3.2 Products Page
Purpose:
Allow users to easily browse and compare stone collections.
Required Features:
Product collections grid (Quartz, Porcelain, Natural Stone, etc.)
Filters:
Category
Color tone
Finish (polished, matte, etc.)
Thickness
Sort options:
Alphabetical
New arrivals
Clean, professional B2B look (not retail-style)
Each product card shows:
Product image
Product name
Short descriptor (optional)
Link to Product Detail Page
3.3 Product Detail Page
Purpose:
Provide spec-level clarity for professionals.
Required Fields:
Product Name
SKU / Code
High-quality images (gallery)
Specifications table:
Available sizes
Thickness
Finish
Application (residential / commercial)
Downloadable spec sheet (PDF if available)
CTA:
“Ask for Availability”
“Request Sample / Info”
No pricing displayed.
3.4 Projects Page
Purpose:
Demonstrate real-world reliability and experience.
Project Categories:
Residential
Commercial
Multi-Family
Renovation
Each project entry includes:
Project images
Short description
Stone supplied (product name)
What problem we solved:
Tight timeline
Spec matching
Supply consistency
Coordination with fabricator
This page is critical for trust with developers and builders.
3.5 About Us Page
Purpose:
Explain why Debao Stone is a dependable partner.
Sections:
Why Choose Debao Stone
Quality control
Reliable supply
Local BC focus
Professional coordination
Who We Serve
Builders
Renovation companies
Developers
Fabricators
Designers (secondary)
Our Approach
How we work with partners
Emphasis on reliability, not just materials
Clean, confident tone. No corporate clichés.
3.6 Contact Us Page
Purpose:
Make it easy to get in touch with the right person.
Required Elements:
Contact Form
Name
Company
Email
Phone
Inquiry type (dropdown)
Message
Location
Embedded Google Map
Address clearly displayed
Team Contacts
Key team members
Name, title, email, phone
Friendly but professional photos (optional)
Response Expectation
Short note: “We usually respond within 1 business day”
4. UX & Technical Notes for Developer
Consistent visual hierarchy across pages
Professional, construction-industry tone (not luxury retail)
Clear CTAs on every major page
Easy future updates by non-technical staff
SEO basics:
Page titles
Meta descriptions
Clean URLs
Image optimization for speed
Wix forms connected to email notifications
Analytics setup (Wix Analytics or Google Analytics)
5. Success Criteria
The project is successful if:
A builder can understand Debao Stone’s value in under 10 seconds
Products are easy to browse and compare
Trust is clearly established without heavy text
The site generates qualified inquiries (not generic traffic)
1. Project Objective & Positioning
Primary goal:
Rebuild the Debao Stone website to clearly position the company as a high-quality, reliable stone supplier in BC, trusted by builders, renovators, and developers.
Key messages to communicate across the site:
Consistent product quality
Reliable local inventory & delivery
Professional coordination with fabricators and contractors
Proven track record in residential & commercial projects
This is not an e-commerce site. It is a B2B trust-building and lead-generation website.
2. Platform & Tech Stack
Hosting / CMS: Wix
Approach: Wix Editor / Wix Studio (developer recommendation welcome)
Languages: English (future-ready for Chinese optional)
Mobile-first design: Required
Performance: Fast load, optimized images, clean layout
3. Site Architecture (Pages & Functions)
3.1 Home Page
Purpose:
Instantly establish trust, credibility, and clarity of what Debao Stone does.
Required Sections:
Hero Section
Headline: Quality & Reliable Stone Supplier in BC
Short subtext: Who we serve (builders, renovators, developers)
CTA buttons:
“View Products”
“Download Catalogue (PDF)”
Trust Signals
Logos of partners / builders / fabricators (if available)
Short credibility bullets:
Local inventory
Reliable delivery timelines
Spec-equal alternatives available
Reviews / Testimonials
Quotes from partners or clients
Simple, clean layout (not long case studies)
Product Collections Preview
3–6 featured collections (Quartz, Porcelain, etc.)
Image + short description
Click through to Products page
PDF Catalogue Downloads
Button(s) to download:
Full catalogue
Category-specific catalogues
Trackable clicks (Wix analytics)
Call to Action
“Talk to Our Team”
“Request Product Info”
3.2 Products Page
Purpose:
Allow users to easily browse and compare stone collections.
Required Features:
Product collections grid (Quartz, Porcelain, Natural Stone, etc.)
Filters:
Category
Color tone
Finish (polished, matte, etc.)
Thickness
Sort options:
Alphabetical
New arrivals
Clean, professional B2B look (not retail-style)
Each product card shows:
Product image
Product name
Short descriptor (optional)
Link to Product Detail Page
3.3 Product Detail Page
Purpose:
Provide spec-level clarity for professionals.
Required Fields:
Product Name
SKU / Code
High-quality images (gallery)
Specifications table:
Available sizes
Thickness
Finish
Application (residential / commercial)
Downloadable spec sheet (PDF if available)
CTA:
“Ask for Availability”
“Request Sample / Info”
No pricing displayed.
3.4 Projects Page
Purpose:
Demonstrate real-world reliability and experience.
Project Categories:
Residential
Commercial
Multi-Family
Renovation
Each project entry includes:
Project images
Short description
Stone supplied (product name)
What problem we solved:
Tight timeline
Spec matching
Supply consistency
Coordination with fabricator
This page is critical for trust with developers and builders.
3.5 About Us Page
Purpose:
Explain why Debao Stone is a dependable partner.
Sections:
Why Choose Debao Stone
Quality control
Reliable supply
Local BC focus
Professional coordination
Who We Serve
Builders
Renovation companies
Developers
Fabricators
Designers (secondary)
Our Approach
How we work with partners
Emphasis on reliability, not just materials
Clean, confident tone. No corporate clichés.
3.6 Contact Us Page
Purpose:
Make it easy to get in touch with the right person.
Required Elements:
Contact Form
Name
Company
Phone
Inquiry type (dropdown)
Message
Location
Embedded Google Map
Address clearly displayed
Team Contacts
Key team members
Name, title, email, phone
Friendly but professional photos (optional)
Response Expectation
Short note: “We usually respond within 1 business day”
4. UX & Technical Notes for Developer
Consistent visual hierarchy across pages
Professional, construction-industry tone (not luxury retail)
Clear CTAs on every major page
Easy future updates by non-technical staff
SEO basics:
Page titles
Meta descriptions
Clean URLs
Image optimization for speed
Wix forms connected to email notifications
Analytics setup (Wix Analytics or Google Analytics)
5. Success Criteria
The project is successful if:
A builder can understand Debao Stone’s value in under 10 seconds
Products are easy to browse and compare
Trust is clearly established without heavy text
The site generates qualified inquiries (not generic traffic)