Comprehensive WordPress Upgrade

Project Overview:
We are seeking a professional and reliable WordPress website designer/developer to build a high-impact website for Turning Point Training Institute — a specialized corporate training provider focused on on-the-job application after formal training sessions.

The website must reflect our strategic value proposition to corporate clients: we deliver measurable, post-training results through a structured follow-up model. The final product should be polished, user-friendly, and optimized for both presentation and backend usability.

Project Goals:
Deliver a fully functional, well-designed website aligned with our institute's values and user experience goals.

Customize and implement the Educavo WordPress theme and integrate TutorLMS and LearnDash.

Ensure the final site supports both marketing and operational needs (course delivery, brochure downloads, CRM automations).

Include functionality for internal analytics (A/B testing, heatmaps, funnels).

Scope of Work:
The selected freelancer will:

Customize the Educavo theme to fit Turning Point’s branding and UX requirements.

Integrate all listed plugins and LMS tools effectively.

Build and configure the following key pages:

Core Pages:
Home

About Us

Our Team

Store Page – WooCommerce

Books Collection – Free (gated by email), Paid, External links

Courses Page – TutorLMS/LearnDash with email-gated brochures

Podcast Page – Podcast Player

Events Page – Event calendar + registration

Gallery Page – Media grid (images/videos)

Academic Admission + RPL Page – Informational with downloadable forms

Blog Page

Additional Features:
A/B Testing & Heatmaps

Nelio A/B Testing, Microsoft Clarity / Hotjar

User Feedback Widgets

Hotjar Feedback / WP Feedback

Funnel & Conversion Analytics

Google Tag Manager + GA4

UTM Campaign Tracking

Pretty Links plugin

CRM-Driven Email Automation

FluentCRM (or compatible option)

Loyalty plugin

Deliverables:
Fully built, tested, and deployed WordPress site

Theme customization using Elementor or Gutenberg

LMS and plugin setup + configuration

Admin access and clear handover documentation

Training session for site management

Minimum 3 design/content revisions before final sign-off

Flexibility & Expectations:
We’ve provided a clear theme and plugin list, but you are not obligated to stick to any theme or plugin that doesn’t meet performance or design objectives. Your professional input is welcome.

Budget & Timeline:
Budget: Ideally around $500 (negotiable for exceptional value)

Timeline: Must be completed within 7 days of project start

Extensions accepted only if pre-approved and justified

Who We’re Looking For:
Proven WordPress designer/developer with experience in LMS projects

Familiar with Educavo, TutorLMS, LearnDash, and CRM integration

Strong design sense and UX insight

Responsive communicator and reliable project executor

Ready to Start:
We have:

Site structure finalized

Theme and LMS selected

Brand content and copy ready
We’re ready to onboard the right specialist to bring it all together.