Comprehensive Shopware Theme Development for Furniture Store
Budget: €250 – €750 EUR
Shopware 6.7.12.1 Theme Developer and Web Designer for a Furniture E-Commerce Store
You are an experienced furniture retailer looking for a professional Shopware developer, web designer, and e-commerce specialist to create and implement a new Shopware 6 online store.
Project Goal
We are looking for a reliable freelancer or specialized agency to develop a custom, modern, high-converting theme for Shopware 6.7.12.1.
The online store will focus on furniture sales. The design, navigation, category structure, and landing pages should be inspired by the usability and structure of successful furniture stores such as home24.de.
The objective is not to copy the design, content, or protected elements of home24.de. The website should only serve as a functional and structural reference for:
categories and subcategories
navigation and menu structure
landing pages
product listing pages
filter functions
product detail pages
internal linking
mobile usability
conversion-focused furniture presentation
Freelancer Responsibilities
The selected freelancer will be responsible for the following tasks:
1. Custom Shopware Theme Development
Development for Shopware 6.7.12.1
Modern and premium furniture-oriented design
Fully responsive design for desktop, tablet, and mobile devices
Clean technical implementation without unnecessary plugins
Maintainable and update-compatible code
Compliance with Shopware development standards
Fast loading times
Clear and professional user experience
2. Category Structure and Navigation
The categories and subcategories must be structured logically and in a customer-friendly way.
Examples include:
Living Room
Sofas and Couches
Corner Sofas
Sectional Sofas
Chesterfield Sofas
Armchairs
Coffee Tables
TV Furniture
Bedroom
Beds
Wardrobes
Bedside Tables
Dressers
Dining Room
Dining Tables
Chairs
Dining Sets
Office Furniture
Children’s and Teen Furniture
The navigation should be functionally inspired by large furniture stores and may include:
Clear mega menu
Categories with images
Important subcategories
Bestsellers and special offers
Brand or style collections
Direct links to relevant landing pages
3. Landing Page Development
Professional landing page templates must be created for important categories and search terms.
The landing pages should include:
Strong and relevant headline
Short introductory text
High-quality category images or banners
Product listings
Subcategory sections
Filter options
Key benefits and purchase arguments
FAQ section
Internal links
SEO content
Structured data
Clear call-to-action elements
The content and page structure should be optimized for both traditional search engines and AI-based search systems.
4. SEO Optimization
The theme and website structure must be technically and structurally optimized for search engines.
The following elements are particularly important:
Clean heading structure
SEO-friendly URL structure
Correct canonical tags
Individual meta titles and meta descriptions
Optimized internal linking
Breadcrumb navigation
Structured data based on Schema.org
Product, Offer, Breadcrumb, and FAQ markup
Optimized image sizes
WebP or AVIF support
Image alt attributes
Fast loading times
Strong Core Web Vitals performance
Duplicate content prevention
Indexing control for filter pages
Technically correct pagination
Full mobile optimization
5. GEO and AI Search Optimization
In addition to traditional SEO, the store should also be optimized for Generative Engine Optimization, Answer Engine Optimization, and AI-based search platforms.
This includes:
Clear and understandable page structures
Precise product and category information
Structured data
FAQ sections
Short and direct answers to common customer questions
Clear information about dimensions, materials, colors, delivery times, and product features
Trust-building company information
Semantically structured content
Topic-specific landing pages
Natural internal linking
Content that can be easily processed by Google, Bing, ChatGPT, Gemini, and other AI systems
6. Product Listing Pages
The product listing pages should include:
Clear product cards
Product images
Prices and discount information
Delivery times
Variant information
Labels for new products, offers, or bestsellers
Wishlist function
Quick product preview
Sorting options
Advanced filtering functions
Important furniture filters include:
Width
Height
Depth
Color
Material
Style
Number of seats
Shape
Price
Delivery time
Brand
Room
Function
Left-hand or right-hand orientation
7. Product Detail Pages
The product detail pages should be conversion-focused, clear, and professionally structured.
Required elements include:
Large product gallery
Image zoom function
Variant selection
Dimensions and technical specifications
Material information
Delivery time
Shipping information
Assembly information
Product description
Product benefits
Download section
FAQ
Related products
Accessories
Recently viewed products
Customer reviews
Contact or consultation option
Clearly visible Add to Cart button
8. Technical Requirements
Full compatibility with Shopware 6.7.12.1
Clean implementation using Twig, SCSS, JavaScript, and PHP
Proper use of the Shopware theme structure
No modifications to the Shopware core
Git-compatible development
Documentation of all customizations
Staging environment before launch
Cross-browser compatibility
GDPR-compliant implementation
Compatibility with cookie consent and tracking solutions
Easy maintenance through the Shopware administration panel
Freelancer Requirements
The freelancer should have proven experience in the following areas:
Shopware 6
Custom theme development
Shopware Storefront
Twig
SCSS and CSS
JavaScript
PHP and Symfony
Responsive web design
E-commerce UX
Technical SEO
Core Web Vitals
Structured data
GEO and AI search optimization
Furniture or home furnishing online stores
Application Requirements
Please provide the following information with your application:
References to Shopware 6 stores you have already developed
Examples of custom themes you have created
Experience with furniture or home furnishing stores
Description of your project approach
Estimated project timeline
Fixed price or estimated budget
Number of revision rounds included
Information about documentation and ongoing support
Details regarding theme update compatibility
Confirmation of compatibility with Shopware 6.7.12.1
Please also briefly explain how you would implement technical SEO, Core Web Vitals optimization, structured data, and GEO optimization within this project.
We are not looking for a developer who will simply install an existing standard theme and make minor adjustments. We require a custom, professional, scalable, and long-term solution for a comprehensive furniture e-commerce store.
You are an experienced furniture retailer looking for a professional Shopware developer, web designer, and e-commerce specialist to create and implement a new Shopware 6 online store.
Project Goal
We are looking for a reliable freelancer or specialized agency to develop a custom, modern, high-converting theme for Shopware 6.7.12.1.
The online store will focus on furniture sales. The design, navigation, category structure, and landing pages should be inspired by the usability and structure of successful furniture stores such as home24.de.
The objective is not to copy the design, content, or protected elements of home24.de. The website should only serve as a functional and structural reference for:
categories and subcategories
navigation and menu structure
landing pages
product listing pages
filter functions
product detail pages
internal linking
mobile usability
conversion-focused furniture presentation
Freelancer Responsibilities
The selected freelancer will be responsible for the following tasks:
1. Custom Shopware Theme Development
Development for Shopware 6.7.12.1
Modern and premium furniture-oriented design
Fully responsive design for desktop, tablet, and mobile devices
Clean technical implementation without unnecessary plugins
Maintainable and update-compatible code
Compliance with Shopware development standards
Fast loading times
Clear and professional user experience
2. Category Structure and Navigation
The categories and subcategories must be structured logically and in a customer-friendly way.
Examples include:
Living Room
Sofas and Couches
Corner Sofas
Sectional Sofas
Chesterfield Sofas
Armchairs
Coffee Tables
TV Furniture
Bedroom
Beds
Wardrobes
Bedside Tables
Dressers
Dining Room
Dining Tables
Chairs
Dining Sets
Office Furniture
Children’s and Teen Furniture
The navigation should be functionally inspired by large furniture stores and may include:
Clear mega menu
Categories with images
Important subcategories
Bestsellers and special offers
Brand or style collections
Direct links to relevant landing pages
3. Landing Page Development
Professional landing page templates must be created for important categories and search terms.
The landing pages should include:
Strong and relevant headline
Short introductory text
High-quality category images or banners
Product listings
Subcategory sections
Filter options
Key benefits and purchase arguments
FAQ section
Internal links
SEO content
Structured data
Clear call-to-action elements
The content and page structure should be optimized for both traditional search engines and AI-based search systems.
4. SEO Optimization
The theme and website structure must be technically and structurally optimized for search engines.
The following elements are particularly important:
Clean heading structure
SEO-friendly URL structure
Correct canonical tags
Individual meta titles and meta descriptions
Optimized internal linking
Breadcrumb navigation
Structured data based on Schema.org
Product, Offer, Breadcrumb, and FAQ markup
Optimized image sizes
WebP or AVIF support
Image alt attributes
Fast loading times
Strong Core Web Vitals performance
Duplicate content prevention
Indexing control for filter pages
Technically correct pagination
Full mobile optimization
5. GEO and AI Search Optimization
In addition to traditional SEO, the store should also be optimized for Generative Engine Optimization, Answer Engine Optimization, and AI-based search platforms.
This includes:
Clear and understandable page structures
Precise product and category information
Structured data
FAQ sections
Short and direct answers to common customer questions
Clear information about dimensions, materials, colors, delivery times, and product features
Trust-building company information
Semantically structured content
Topic-specific landing pages
Natural internal linking
Content that can be easily processed by Google, Bing, ChatGPT, Gemini, and other AI systems
6. Product Listing Pages
The product listing pages should include:
Clear product cards
Product images
Prices and discount information
Delivery times
Variant information
Labels for new products, offers, or bestsellers
Wishlist function
Quick product preview
Sorting options
Advanced filtering functions
Important furniture filters include:
Width
Height
Depth
Color
Material
Style
Number of seats
Shape
Price
Delivery time
Brand
Room
Function
Left-hand or right-hand orientation
7. Product Detail Pages
The product detail pages should be conversion-focused, clear, and professionally structured.
Required elements include:
Large product gallery
Image zoom function
Variant selection
Dimensions and technical specifications
Material information
Delivery time
Shipping information
Assembly information
Product description
Product benefits
Download section
FAQ
Related products
Accessories
Recently viewed products
Customer reviews
Contact or consultation option
Clearly visible Add to Cart button
8. Technical Requirements
Full compatibility with Shopware 6.7.12.1
Clean implementation using Twig, SCSS, JavaScript, and PHP
Proper use of the Shopware theme structure
No modifications to the Shopware core
Git-compatible development
Documentation of all customizations
Staging environment before launch
Cross-browser compatibility
GDPR-compliant implementation
Compatibility with cookie consent and tracking solutions
Easy maintenance through the Shopware administration panel
Freelancer Requirements
The freelancer should have proven experience in the following areas:
Shopware 6
Custom theme development
Shopware Storefront
Twig
SCSS and CSS
JavaScript
PHP and Symfony
Responsive web design
E-commerce UX
Technical SEO
Core Web Vitals
Structured data
GEO and AI search optimization
Furniture or home furnishing online stores
Application Requirements
Please provide the following information with your application:
References to Shopware 6 stores you have already developed
Examples of custom themes you have created
Experience with furniture or home furnishing stores
Description of your project approach
Estimated project timeline
Fixed price or estimated budget
Number of revision rounds included
Information about documentation and ongoing support
Details regarding theme update compatibility
Confirmation of compatibility with Shopware 6.7.12.1
Please also briefly explain how you would implement technical SEO, Core Web Vitals optimization, structured data, and GEO optimization within this project.
We are not looking for a developer who will simply install an existing standard theme and make minor adjustments. We require a custom, professional, scalable, and long-term solution for a comprehensive furniture e-commerce store.