E-Commerce Product Page Revamp

I run Artiphany, a boutique gift brand with 300K decks of cards sold and 180 active wholesale accounts across North America and the EU. Customers love the products, yet our online experience falls short—especially on the product pages. Right now the presentation feels dated and the site menu leaves people hunting for the right item because of a confusing structure.

Here’s what I need: a fresh, conversion-focused redesign of every product page plus a streamlined navigation scheme that makes browsing effortless on desktop and mobile. I want a page layout that showcases our playful artwork, clarifies key details at a glance, and nudges visitors smoothly into checkout. Modern UX principles, clean typography, quick-loading imagery, and clear calls-to-action are all must-haves.

Deliverables
• High-fidelity mock-ups or a Figma prototype for revised product pages
• A logical, user-tested menu structure map that replaces the current confusion
• Final responsive HTML/CSS (or equivalent theme files) ready to integrate into our existing e-commerce platform
• Handoff documentation explaining component use and best practices for any future updates

Acceptance criteria: the new design should load fast, render flawlessly on mobile and desktop, and reduce bounce rates on product pages once implemented. If you’ve lifted conversions for an online store before, let’s talk about bringing that same magic to Artiphany.