ADCO Construction Management Website Design

# Request for Proposal (RFP)

## Website Design & Development for ADCO Construction Management

### Project Overview

ADCO Construction Management is seeking proposals from experienced web designers/developers or digital agencies to design and develop a modern, high-quality corporate website focused on our specialist services within the Data Centre construction sector.

Our business supplies senior Mechanical & Electrical (M&E) project management professionals to Data Centre projects across Ireland and Europe.

The website should position ADCO as a trusted, premium supplier of experienced M&E professionals for mission-critical projects, generating high-quality enquiries from developers, main contractors and M&E contractors.

The emphasis is on professionalism, credibility, technical expertise and lead generation.

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# Project Scope

The successful contractor will be responsible for:

* Website UI/UX design
* Responsive website development (desktop, tablet and mobile)
* Modern, high-performance website
* SEO optimisation
* Professional copywriting
* Contact form implementation
* CMS implementation (where applicable)
* Performance optimisation
* Basic security best practices
* Cross-browser compatibility
* Testing prior to launch

Domain registration, hosting, email setup and ongoing infrastructure management are **not** required as part of this project.

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# Website Objectives

The website should:

* Establish ADCO as a specialist within the Data Centre sector
* Clearly communicate our services and expertise
* Build trust with prospective clients
* Showcase experience and previous projects
* Encourage enquiries through clear calls-to-action
* Be easily expandable as the business grows

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# Target Audience

The website should be designed primarily for:

* Data Centre Developers
* Mechanical & Electrical Contractors
* Main Contractors
* Project Directors
* Construction Managers
* Project Managers
* Procurement Teams

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# Website Structure

The proposed website should include approximately five primary pages:

* Home
* Services
* Projects / Experience
* About
* Contact

The supplier may recommend additional pages if they improve user experience or SEO.

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# Copywriting

Professional copywriting is required.

The supplier should work with us to create clear, engaging and technically accurate content.

This includes:

* Homepage messaging
* Service descriptions
* Company overview
* Calls-to-action
* SEO-friendly page content
* Headings and subheadings
* Meta titles and meta descriptions

We can provide company information, project experience and technical details, but we expect the successful supplier to transform this into polished marketing content.

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# SEO Requirements

SEO should be included as part of the project.

This should include:

* Keyword research relevant to the Data Centre and M&E sectors
* Competitor analysis
* SEO-friendly site architecture
* On-page SEO optimisation
* Optimised page titles
* Meta descriptions
* Header structure (H1-H3)
* Image optimisation
* Internal linking
* Performance optimisation for Core Web Vitals
* XML Sitemap
* Robots.txt
* Schema markup where appropriate

The website should follow current SEO best practices and be built with future search engine performance in mind.

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# Technical Requirements

The website should:

* Be fully responsive
* Load quickly
* Follow accessibility best practices
* Be easy to update
* Include a CMS (or equivalent solution)
* Include enquiry/contact forms
* Be compatible with all modern browsers

The supplier may recommend the most appropriate platform (e.g. WordPress, Webflow, Elementor, Squarespace or another suitable CMS), provided it allows future maintenance and scalability.

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# Content

We will provide:

* Company information
* Service information
* Existing branding
* Logos
* Accreditations
* Project information
* Images where available

The successful supplier should source appropriate royalty-free imagery or recommend suitable stock photography where necessary.

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# Deliverables

The completed project should include:

* Fully designed website
* Developed and tested website
* Responsive layouts
* SEO implementation
* Professional copywriting
* Contact form functionality
* CMS setup
* Basic documentation for content editing
* Source files (where applicable)

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# Proposal Requirements

Please include:

* Company overview
* Relevant portfolio
* Similar B2B or construction industry websites
* Proposed platform
* Estimated timeline
* Project cost
* Breakdown of deliverables
* Any ongoing maintenance options (optional)

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# Evaluation Criteria

Proposals will be evaluated based on:

* Previous experience
* Quality of portfolio
* Understanding of the brief
* Design quality
* SEO expertise
* Copywriting capability
* Technical approach
* Value for money
* Delivery timeframe

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# Goal

Our objective is to create a professional website that reflects the quality of our business, strengthens our online presence, improves search visibility, and generates qualified enquiries from companies delivering Data Centre projects throughout Ireland and Europe.