Professional Promo Video OpenWhistle

Whistleblowing Channel Implementation (B2B | Law No. 93/2021)
1. Video Objective

To create a corporate and commercial video explaining the whistleblowing channel implementation service for companies, conveying credibility, legal compliance and trust.

The video will be used on:

Website (landing page)

Social media (LinkedIn, Instagram, Facebook)

YouTube

Sales and commercial presentations

2. Target Audience

Board members and executives

Human Resources

Compliance / Legal

SMEs and large companies

⚠️ This video is intended exclusively for companies and organisations.
It is not intended for reports to public authorities or disputes between private individuals.

3. Duration and Format

Total duration: 75 to 90 seconds

Main format: 16:9 (horizontal)

Possibility of short versions (15–30s) for social media

Vertical adaptation (9:16), if possible

4. Tone and Style

Professional and corporate

Modern and technology-driven

Clear and objective language

No dramatization or sensationalism

Focus on trust and legal compliance

5. Video Structure (Base Script)
5.1 Opening – Context (0–10s)

Voice-over:
“Today, requirements related to ethics, integrity and compliance are a priority for companies.”

Visual:
Corporate imagery + smooth transition to the website.

5.2 Legal Framework (10–22s)

Voice-over:
“With the entry into force of Law No. 93/2021, organisations are required to provide an internal whistleblowing channel that is secure and compliant with the law.”

Visual:
Simple graphic elements + visual highlight of the legal reference on the website.

5.3 The Real Challenge (22–35s)

Voice-over:
“Implementing a whistleblowing channel goes far beyond creating a form. It requires security, confidentiality, access control and strict compliance with legal deadlines.”

Visual:
Excerpt from a real video showing the whistleblowing channel experience (provided by the client).

5.4 The OpenWhistle Solution (35–60s)

Voice-over:
“OpenWhistle supports companies throughout the entire whistleblowing channel implementation process, ensuring a professional, secure solution aligned with the applicable legislation.”

Visual:
Mix of:

Website sections (service / how it works)

Platform footage

Supporting graphic elements

5.5 Benefits for the Company (60–75s)

Voice-over:
“The result is a reliable channel, prepared to meet legal requirements and to promote a culture of transparency and accountability within the organisation.”

Visual:
Corporate imagery + icons representing compliance, security and trust.

5.6 Call to Action (75–90s)

Voice-over:
“OpenWhistle. Whistleblowing channel implementation for companies. Learn more on our website.”

Visual:
Logo, URL and final call to action.

6. Voice-over (Mandatory)

Professional voice-over in European Portuguese

Human voice talent

AI-generated voice-overs will not be accepted

The voice-over will be subject to approval prior to final delivery

7. Music

Instrumental music

Discreet and corporate

Must support the voice-over without overpowering it

8. Materials Provided by the Client

Logo and branding

Website

Short video of the real whistleblowing channel experience

Key messages and support during script validation

9. Deliverables

Final video in high resolution

Versions adapted for web and social media (if agreed)

Subtitles in European Portuguese

Usage rights included

10. Final Notes

Avoid excessive stock footage

Prioritise real visuals and authentic interfaces

Focus on credibility and clarity

Note:
The script provided serves as a working base.
Suggestions for improvement are welcome, provided they maintain the corporate tone, B2B focus and legal/compliance framework.
Any changes will always be subject to prior approval.