Visual Merchandising / Window Shop Designer
Budget: $250 – $750 AUD
The Fur Salon windows and instore merchandise will rotate quarterly according to the themes below:
The Fur Salon staff will also change the items on the front table display can rotate weekly. Specials to be created for slow moving lines; new products or top selling products such as treats.
Objective:
• Eye-catching; drive WOM, position us as the most premium salon in Australia and sell services and products.
Criteria for windows:
• Message: Punchy short vinyl message (usually with fur pun)
• Colour: Incorporate orange where possible
• Product: Use merchandise from the store – lots of people walking by these salons window shopping
• Aesthetic: Appear designed. Think like Louis Vuitton only small scale. Needs to be relevant to Australia eg snow in window doesn’t make sense
• Other: Good to include some community angle by featuring our customers dogs. Eg a competition.
The Fur Salon staff will also change the items on the front table display can rotate weekly. Specials to be created for slow moving lines; new products or top selling products such as treats.
Objective:
• Eye-catching; drive WOM, position us as the most premium salon in Australia and sell services and products.
Criteria for windows:
• Message: Punchy short vinyl message (usually with fur pun)
• Colour: Incorporate orange where possible
• Product: Use merchandise from the store – lots of people walking by these salons window shopping
• Aesthetic: Appear designed. Think like Louis Vuitton only small scale. Needs to be relevant to Australia eg snow in window doesn’t make sense
• Other: Good to include some community angle by featuring our customers dogs. Eg a competition.